[{"data":1,"prerenderedAt":1258},["ShallowReactive",2],{"docs:\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress":3},{"docsNavigation":4,"page":318,"searchItems":1061},{"title":5,"path":6,"stem":7,"children":8,"page":-1,"description":316,"order":317},"Overview","\u002Fdocs\u002Fintegrations","docs\u002Fintegrations\u002Findex",[9,15,48,98,134,152,214,255,291],{"title":5,"path":10,"stem":11,"description":12,"order":13,"children":14},"\u002Fdocs\u002Fintegrations\u002Foverview","docs\u002Fintegrations\u002Foverview","Understand what OneLence tracking enables and how connected journey signals form the foundation for decision-ready growth intelligence.",1,[],{"title":16,"path":17,"stem":18,"children":19,"page":-1,"description":47,"order":31},"Architecture","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture","docs\u002Fintegrations\u002Ftracking-architecture\u002Findex",[20,26,33,40],{"title":21,"path":22,"stem":23,"description":24,"order":13,"children":25},"Tracking Roles","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Ftracking-roles","docs\u002Fintegrations\u002Ftracking-architecture\u002Ftracking-roles","Understand how browser signals capture marketing context while server events confirm reliable business outcomes, and why combining both creates stronger attribution accuracy.",[],{"title":27,"path":28,"stem":29,"description":30,"order":31,"children":32},"Signal Maturation","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fsignal-maturation","docs\u002Fintegrations\u002Ftracking-architecture\u002Fsignal-maturation","Learn how tracking signals evolve over time and why early data should be interpreted differently from mature attribution insights.",2,[],{"title":34,"path":35,"stem":36,"description":37,"order":38,"children":39},"Consent-aware Model","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fconscent-aware","docs\u002Fintegrations\u002Ftracking-architecture\u002Fconscent-aware","Explore how OneLence maintains journey continuity through consent-aware identity mechanisms while supporting privacy-conscious tracking practices.",3,[],{"title":41,"path":42,"stem":43,"description":44,"order":45,"children":46},"From Signals to Growth","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fsignals-to-growth","docs\u002Fintegrations\u002Ftracking-architecture\u002Fsignals-to-growth","See how connected behavioural and conversion signals translate into actionable intelligence that supports marketing and product growth decisions.",4,[],"Learn how behavioural signals, attribution context, and confirmed business outcomes are connected across browser and server environments.",{"title":49,"path":50,"stem":51,"children":52,"page":-1,"description":97,"order":38},"Quick Start","\u002Fdocs\u002Fintegrations\u002Fstart-integration","docs\u002Fintegrations\u002Fstart-integration\u002Findex",[53,59,71,77,83,90],{"title":54,"path":55,"stem":56,"description":57,"order":13,"children":58},"SDK Setup Approaches","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fsdk-setup-path","docs\u002Fintegrations\u002Fstart-integration\u002Fsdk-setup-path","Before installing tracking, decide how you want to connect your website or application to OneLence.",[],{"title":60,"path":61,"stem":62,"children":63,"description":70,"order":31},"Website Builder Setup","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup","docs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Findex",[64],{"title":65,"path":66,"stem":67,"description":68,"order":13,"children":69},"Install on Wordpress","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress","docs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress","Add the OneLence Mark SDK to your WordPress website to enable base tracking, visitor identification, and conversion measurement with minimal setup effort.",[],"Add the OneLence browser snippet to your website to start capturing page views, visitor sessions, and attribution signals.",{"title":72,"path":73,"stem":74,"description":75,"order":38,"children":76},"Developer Setup","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fdeveloper-setup","docs\u002Fintegrations\u002Fstart-integration\u002Fdeveloper-setup","Install the OneLence SDK as a project dependency and initialize tracking within your application lifecycle.",[],{"title":78,"path":79,"stem":80,"description":81,"order":45,"children":82},"Shopify Integration","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fshopify-integration","docs\u002Fintegrations\u002Fstart-integration\u002Fshopify-integration","This guide explains how to activate and manage OneLence tracking on your Shopify store. It is designed for both technical and non-technical users.",[],{"title":84,"path":85,"stem":86,"description":87,"order":88,"children":89},"Stripe Integration","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fstripe-integration","docs\u002Fintegrations\u002Fstart-integration\u002Fstripe-integration","Connect Stripe to OneLence to send payment-related events and validate your revenue signal flow.",5,[],{"title":91,"path":92,"stem":93,"description":94,"order":95,"children":96},"Verify Tracking Signals","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fverify-signal","docs\u002Fintegrations\u002Fstart-integration\u002Fverify-signal","Confirm that base tracking is active by observing your first incoming event in OneLence.",6,[],"Start collecting marketing intelligence signals in OneLence by completing the required activation steps.",{"title":99,"path":100,"stem":101,"children":102,"page":-1,"description":133,"order":45},"Event & Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design","docs\u002Fintegrations\u002Fevent-conversion-design\u002Findex",[103,109,115,121,127],{"title":104,"path":105,"stem":106,"description":107,"order":13,"children":108},"Understand Events","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-events","docs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-events","Learn how OneLence records behavioural signals across user journeys.",[],{"title":110,"path":111,"stem":112,"description":113,"order":31,"children":114},"Understand Conversions","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-conversions","docs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-conversions","Understand how selected events represent measurable business outcomes.",[],{"title":116,"path":117,"stem":118,"description":119,"order":38,"children":120},"Browser-Side Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fbrowser-side-conversion","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fbrowser-side-conversion","Capture conversion actions directly within the user’s browser session.",[],{"title":122,"path":123,"stem":124,"description":125,"order":45,"children":126},"Server-Side Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fserver-side-conversion","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fserver-side-conversion","Record confirmed business outcomes through backend logic or combined tracking flows.",[],{"title":128,"path":129,"stem":130,"description":131,"order":88,"children":132},"Conversion Signal Quality","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fconversion-signal-quality","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fconversion-signal-quality","Design reliable outcome signals for accurate attribution.",[],"Learn how OneLence turns tracked activity into meaningful growth signals by distinguishing general events from true business outcomes.",{"title":135,"path":136,"stem":137,"children":138,"page":-1,"description":151,"order":88},"Attribution & Tracking","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking","docs\u002Fintegrations\u002Fattribution-tracking\u002Findex",[139,145],{"title":140,"path":141,"stem":142,"description":143,"order":13,"children":144},"Attribution Signals","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking\u002Fattribution-signals","docs\u002Fintegrations\u002Fattribution-tracking\u002Fattribution-signals","Understand automatic parameter detection and persistence.",[],{"title":146,"path":147,"stem":148,"description":149,"order":31,"children":150},"Visitor Identity","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking\u002Fuser-identity","docs\u002Fintegrations\u002Fattribution-tracking\u002Fuser-identity","Connect browser activity and backend outcomes through consistent identifiers.",[],"Understand how marketing signals are automatically captured and connected to user journeys in OneLence.",{"title":153,"path":154,"stem":155,"children":156,"page":-1,"description":213,"order":95},"Advanced Tracking Configuraiton","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Findex",[157,163,169,175,181,193,199,206],{"title":158,"path":159,"stem":160,"description":161,"order":13,"children":162},"Tracking Lifecycle","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Ftracking-lifecycle","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Ftracking-lifecycle","Control when tracking starts, persists, and emits signals.",[],{"title":164,"path":165,"stem":166,"description":167,"order":31,"children":168},"Consent & Privacy","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconsent","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconsent","Control when tracking starts and how visitor data is captured based on user consent.",[],{"title":170,"path":171,"stem":172,"description":173,"order":38,"children":174},"Page Navigation Events","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fpage-navigation-events","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fpage-navigation-events","Configure how page navigation events are detected and recorded.",[],{"title":176,"path":177,"stem":178,"description":179,"order":45,"children":180},"Cross-Domain Attribution","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fcross-domain-attribution","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fcross-domain-attribution","Maintain consistent visitor attribution across multiple domains and marketing surfaces.",[],{"title":182,"path":183,"stem":184,"children":185,"page":-1,"description":192,"order":88},"Configure via Script Snippet","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Findex",[186],{"title":187,"path":188,"stem":189,"description":190,"order":13,"children":191},"Configure On WordPress","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress","Understand where to place tracking code in WordPress and how to start with a simple and reliable setup.",[],"Understand and customise each tracking parameter without developer tooling.",{"title":194,"path":195,"stem":196,"description":197,"order":95,"children":198},"Configure via SDK","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-sdk","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-SDK","Implement precise tracking behaviour using runtime configuration and programmatic event control.",[],{"title":200,"path":201,"stem":202,"description":203,"order":204,"children":205},"Debugging & Verification","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fdebugging-verification","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fdebugging-verification","Validate tracking behaviour and diagnose common implementation issues.",7,[],{"title":207,"path":208,"stem":209,"description":210,"order":211,"children":212},"Multi-Site Tracking","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fmulti-site-tracking","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fmulti-site-tracking","Design a scalable tracking structure for products operating across multiple sites, domains, or environments.",8,[],"Configure tracking behaviour for real-world production environments.",{"title":215,"path":216,"stem":217,"children":218,"page":-1,"description":254,"order":204},"Best Practices","\u002Fdocs\u002Fintegrations\u002Fbest-practices","docs\u002Fintegrations\u002Fbest-practices\u002Findex",[219,225,231,237,243,249],{"title":220,"path":221,"stem":222,"description":223,"order":13,"children":224},"SAAS Funnel","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fsaas-funnel","docs\u002Fintegrations\u002Fbest-practices\u002Fsaas-funnel","Design a structured event model that reflects how users discover, evaluate, and convert within a subscription product.",[],{"title":226,"path":227,"stem":228,"description":229,"order":31,"children":230},"Ecommerce Funnel","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fecommerce-funnel","docs\u002Fintegrations\u002Fbest-practices\u002Fecommerce-funnel","Track shopper intent and purchasing behaviour across the product discovery and checkout journey.",[],{"title":232,"path":233,"stem":234,"description":235,"order":38,"children":236},"Marketplace & Platform","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fmarketplace-and-platform","docs\u002Fintegrations\u002Fbest-practices\u002Fmarketplace-&-platform","Track multi-sided interactions where value is created through matching supply and demand.",[],{"title":238,"path":239,"stem":240,"description":241,"order":45,"children":242},"Content Community","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fcontent-community","docs\u002Fintegrations\u002Fbest-practices\u002Fcontent-community","Measure how audience engagement evolves into influence, trust, and ultimately conversion outcomes.",[],{"title":244,"path":245,"stem":246,"description":247,"order":88,"children":248},"B2B & Lead-Driven Growth","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fb2b-and-lead-driven","docs\u002Fintegrations\u002Fbest-practices\u002Fb2b-&-lead-driven","Design tracking signals that reflect complex decision journeys and long conversion cycles.",[],{"title":207,"path":250,"stem":251,"description":252,"order":95,"children":253},"\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fmulti-site","docs\u002Fintegrations\u002Fbest-practices\u002Fmulti-site","Design tracking structures that maintain attribution continuity across domains, products, and growth surfaces.",[],"Learn how to structure events and conversions for real business scenarios using proven tracking models.",{"title":256,"path":257,"stem":258,"children":259,"page":-1,"description":290,"order":211},"Troubleshooting","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting","docs\u002Fintegrations\u002Ftroubleshooting\u002Findex",[260,266,272,278,284],{"title":261,"path":262,"stem":263,"description":264,"order":13,"children":265},"Understand Signal Timing","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Funderstand-signal-timing","docs\u002Fintegrations\u002Ftroubleshooting\u002Funderstand-signal-timing","Confirm that events are received and understand when signals become visible.",[],{"title":267,"path":268,"stem":269,"description":270,"order":31,"children":271},"Common Issues","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fcommon-issues","docs\u002Fintegrations\u002Ftroubleshooting\u002Fcommon-issues","Identify typical configuration mistakes that prevent tracking signals from appearing.",[],{"title":273,"path":274,"stem":275,"description":276,"order":38,"children":277},"Debug Browser Tracking","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-browser-tracking","docs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-browser-tracking","Diagnose client-side tracking behaviour using browser tools and SDK diagnostics.",[],{"title":279,"path":280,"stem":281,"description":282,"order":45,"children":283},"Debug Server Tracking","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-server-tracking","docs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-server-tracking","Diagnose attribution gaps and signal inconsistencies across browser and server environments.",[],{"title":285,"path":286,"stem":287,"description":288,"order":88,"children":289},"Consistency Checks","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fconsistency-checks","docs\u002Fintegrations\u002Ftroubleshooting\u002Fconsistency-checks","Understand why conversion metrics may differ across platforms and how to validate signal reliability.",[],"Validate tracking behaviour and resolve common implementation issues.",{"title":292,"path":293,"stem":294,"children":295,"page":-1,"description":314,"order":315},"Production Readiness","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness","docs\u002Fintegrations\u002Fproduction-readiness\u002Findex",[296,302,308],{"title":297,"path":298,"stem":299,"description":300,"order":13,"children":301},"Protecting Data Integrity","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fdata-integrity","docs\u002Fintegrations\u002Fproduction-readiness\u002Fdata-integrity","Prevent test activity and configuration mistakes from affecting production attribution insights.",[],{"title":303,"path":304,"stem":305,"description":306,"order":31,"children":307},"Scaling Tracking","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fscaling-tracking","docs\u002Fintegrations\u002Fproduction-readiness\u002Fscaling-tracking","Maintain consistent attribution signals as traffic sources, domains, and growth initiatives expand.",[],{"title":309,"path":310,"stem":311,"description":312,"order":38,"children":313},"Maintain Signal Quality","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fmaintain-signal-quality","docs\u002Fintegrations\u002Fproduction-readiness\u002Fmaintain-signal-quality","Sustain reliable attribution insights as products evolve and new growth channels are introduced.",[],"Prepare your tracking architecture for real growth environments and long-term data reliability.",9,"Start with the implementation model, the quick-start path, and the tracking decisions needed to wire OneLence cleanly into your stack.",0,{"id":319,"title":320,"body":321,"description":190,"extension":1053,"meta":1054,"navigation":1055,"path":188,"seo":1056,"sitemap":1059,"stem":189,"__hash__":1060},"docs\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress.md","Configure Tracking Events On WordPress",{"type":322,"value":323,"toc":1036},"minimark",[324,333,336,339,352,357,362,368,371,388,398,401,405,408,422,425,429,477,543,548,557,560,568,571,577,629,658,664,684,687,691,694,701,704,727,730,733,736,750,753,757,760,763,768,771,806,814,817,828,832,860,911,914,922,930,938,944,948,960,965,970,984,987,991,1000,1008,1011,1014,1018,1021,1032],[325,326,327,328,332],"p",{},"If your website is built with WordPress, the easiest way to configure tracking events is by using a script plugin such as ",[329,330,331],"strong",{},"Code Snippets",".",[325,334,335],{},"This section shows practical step-by-step examples that do not require editing theme files.",[325,337,338],{},"These examples help you track real marketing behaviour such as:",[340,341,342,346,349],"ul",{},[343,344,345],"li",{},"whether visitors reach a confirmation page",[343,347,348],{},"how often important buttons are clicked",[343,350,351],{},"whether key funnel steps are completed",[353,354,356],"h2",{"id":355},"example-1-track-visits-to-a-confirmation-page","Example 1. Track Visits To A Confirmation Page",[358,359,361],"h3",{"id":360},"use-case","Use Case",[325,363,364,365,332],{},"You want to measure when visitors ",[329,366,367],{},"successfully complete an action",[325,369,370],{},"Typical situations include:",[340,372,373,376,379,382,385],{},[343,374,375],{},"after submitting a contact or signup form",[343,377,378],{},"after joining a newsletter",[343,380,381],{},"after booking a demo",[343,383,384],{},"after completing onboarding",[343,386,387],{},"after finishing a purchase flow",[325,389,390,391,394,395,332],{},"These pages are often called ",[329,392,393],{},"thank-you pages"," or ",[329,396,397],{},"confirmation pages",[325,399,400],{},"Tracking visits to these pages allows OneLence to understand real conversion outcomes.",[358,402,404],{"id":403},"why-this-is-important","Why This Is Important",[325,406,407],{},"This tracking method is:",[340,409,410,413,416,419],{},[343,411,412],{},"simple",[343,414,415],{},"reliable",[343,417,418],{},"beginner-friendly",[343,420,421],{},"accurate for campaign performance measurement",[325,423,424],{},"It ensures conversions are counted only after the action is truly completed.",[358,426,428],{"id":427},"step-by-step-setup","Step-By-Step Setup",[430,431,432,438,444,458,470],"ol",{},[343,433,434,435,437],{},"Open ",[329,436,331],{}," inside your WordPress dashboard.",[343,439,440,441,332],{},"Click ",[329,442,443],{},"Add New",[343,445,446,447,332,450,453],{},"Select ",[329,448,449],{},"Add Your Custom Code",[451,452],"br",{},[454,455],"img",{"alt":456,"src":457},"Add a new custom snippet","\u002Fimage\u002Fdocs\u002Fwp_setup_add_snippet.png",[343,459,460,461,332,464,466],{},"Choose ",[329,462,463],{},"HTML Snippet",[451,465],{},[454,467],{"alt":468,"src":469},"Select add HTML snippet","\u002Fimage\u002Fdocs\u002Fwp_setup_html.png",[343,471,472,473,476],{},"In the ",[329,474,475],{},"Code Preview"," block, paste:",[478,479,484],"pre",{"className":480,"code":481,"language":482,"meta":483,"style":483},"language-html shiki shiki-themes github-light github-dark","\u003Cscript>\nMark.track(\"confirmation page viewed\", {\n  page_type: \"signup_confirmation\"\n});\n\u003C\u002Fscript>\n","html","",[485,486,487,502,521,529,534],"code",{"__ignoreMap":483},[488,489,491,495,499],"span",{"class":490,"line":13},"line",[488,492,494],{"class":493},"sVt8B","\u003C",[488,496,498],{"class":497},"s9eBZ","script",[488,500,501],{"class":493},">\n",[488,503,504,507,511,514,518],{"class":490,"line":31},[488,505,506],{"class":493},"Mark.",[488,508,510],{"class":509},"sScJk","track",[488,512,513],{"class":493},"(",[488,515,517],{"class":516},"sZZnC","\"confirmation page viewed\"",[488,519,520],{"class":493},", {\n",[488,522,523,526],{"class":490,"line":38},[488,524,525],{"class":493},"  page_type: ",[488,527,528],{"class":516},"\"signup_confirmation\"\n",[488,530,531],{"class":490,"line":45},[488,532,533],{"class":493},"});\n",[488,535,536,539,541],{"class":490,"line":88},[488,537,538],{"class":493},"\u003C\u002F",[488,540,498],{"class":497},[488,542,501],{"class":493},[544,545,547],"h4",{"id":546},"what-this-code-mean","📌 What This Code Mean",[549,550,551],"blockquote",{},[325,552,553,556],{},[329,554,555],{},"Event name"," — \"confirmation page viewed\"",[325,558,559],{},"This is the label of the action you want to record.\nIt tells OneLence that a visitor reached a success page.",[549,561,562],{},[325,563,564,567],{},[329,565,566],{},"Event detail"," — page_type: \"signup_confirmation\"",[325,569,570],{},"This adds extra context about what kind of success happened.\nIt helps you later compare different results like signup, purchase, or demo booking.",[325,572,573],{},[454,574],{"alt":575,"src":576},"Added html snippet","\u002Fimage\u002Fdocs\u002Fwp_setup_page_code.png",[430,578,579,590,600,606,611,621,626],{"start":95},[343,580,581,582,585,586],{},"Scroll to Insertion → ",[329,583,584],{},"Location",".\n",[454,587],{"alt":588,"src":589},"Set up Location","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_loc.png",[343,591,592,593,585,596],{},"Select Page-Specific → ",[329,594,595],{},"Insert After Post",[454,597],{"alt":598,"src":599},"Select Page specific location","\u002Fimage\u002Fdocs\u002Fwp_setup_locations_page.png",[343,601,602,603,332],{},"Scroll to ",[329,604,605],{},"Smart Conditional Logic",[343,607,608,332],{},[329,609,610],{},"Enable logic",[343,612,613,614,585,617],{},"Ensure the condition type is ",[329,615,616],{},"Show",[454,618],{"alt":619,"src":620},"Toggle on condition","\u002Fimage\u002Fdocs\u002Fwp_setup_enable_logic.png",[343,622,440,623,332],{},[329,624,625],{},"Add New Group",[343,627,628],{},"Configure the rule:",[340,630,631,641,647],{},[343,632,633,634,637],{},"Target → Where (Page) → ",[329,635,636],{},"Page URL",[454,638],{"alt":639,"src":640},"Select page URL as target","\u002Fimage\u002Fdocs\u002Fwp_setup_logic_where.png",[343,642,643,644],{},"Condition → ",[329,645,646],{},"Is",[343,648,649,650,653,654,657],{},"Value → paste the exact ",[329,651,652],{},"page URL"," (e.g. ",[485,655,656],{},"https:\u002F\u002Fyourdomain.com\u002Fsignup-confirmation",")",[325,659,660],{},[454,661],{"alt":662,"src":663},"Finished setup","\u002Fimage\u002Fdocs\u002Fwp_setup_logic_ready.png",[430,665,667,672,675],{"start":666},13,[343,668,440,669,332],{},[329,670,671],{},"Save Snippet",[343,673,674],{},"Return to the snippet list.",[343,676,677,585,680],{},[329,678,679],{},"Toggle the snippet On",[454,681],{"alt":682,"src":683},"Toggle on the snippet","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_toggle.png",[325,685,686],{},"Now, whenever a visitor reaches this page, OneLence records the event.",[353,688,690],{"id":689},"example-2-track-clicks-on-a-specific-button","Example 2. Track Clicks On A Specific Button",[358,692,361],{"id":693},"use-case-1",[325,695,696,697,700],{},"You want to understand ",[329,698,699],{},"how often"," visitors interact with a key action.",[325,702,703],{},"Important buttons to track include:",[340,705,706,709,712,715,718,721,724],{},[343,707,708],{},"login button",[343,710,711],{},"sign-up button",[343,713,714],{},"newsletter submit",[343,716,717],{},"add-to-cart button",[343,719,720],{},"pricing CTA",[343,722,723],{},"product detail clicks",[343,725,726],{},"“book demo” button",[325,728,729],{},"This helps identify interest before conversion happens.",[358,731,404],{"id":732},"why-this-is-important-1",[325,734,735],{},"Button tracking helps you:",[340,737,738,741,744,747],{},[343,739,740],{},"measure funnel drop-off",[343,742,743],{},"compare marketing channel engagement",[343,745,746],{},"understand feature interest",[343,748,749],{},"evaluate landing page performance",[358,751,428],{"id":752},"step-by-step-setup-1",[358,754,756],{"id":755},"step-1-add-an-anchor-id-to-the-button","Step 1. Add An Anchor ID To The Button",[325,758,759],{},"Edit the page containing the button.",[325,761,762],{},"Add an ID attribute to the button element. For example:",[325,764,765],{},[454,766],{"alt":682,"src":767},"\u002Fimage\u002Fdocs\u002Fwp_setup_anchor.png",[325,769,770],{},"You can also achieve this step through the html code:",[478,772,777],{"className":773,"code":774,"language":775,"meta":776,"style":483},"language-ts shiki shiki-themes github-light github-dark","\u003Cbutton id=\"btn_signup\">Sign up\u003C\u002Fbutton>\n","ts","light nocopy",[485,778,779],{"__ignoreMap":483},[488,780,781,784,787,790,793,796,799,801,804],{"class":490,"line":13},[488,782,494],{"class":783},"szBVR",[488,785,786],{"class":493},"button id",[488,788,789],{"class":783},"=",[488,791,792],{"class":516},"\"btn_signup\"",[488,794,795],{"class":783},">",[488,797,798],{"class":493},"Sign up",[488,800,538],{"class":783},[488,802,803],{"class":493},"button",[488,805,501],{"class":783},[549,807,808],{},[325,809,810,811,332],{},"The ID must be ",[329,812,813],{},"unique",[325,815,816],{},"You can choose any clear name such as:",[340,818,819,822,825],{},[343,820,821],{},"btn_signup",[343,823,824],{},"btn_demo",[343,826,827],{},"btn_checkout",[358,829,831],{"id":830},"step-2-create-the-tracking-snippet","Step 2. Create The Tracking Snippet",[430,833,834,838,842,848,857],{},[343,835,434,836,332],{},[329,837,331],{},[343,839,440,840,332],{},[329,841,443],{},[343,843,446,844,585,846],{},[329,845,449],{},[454,847],{"alt":456,"src":457},[343,849,460,850,585,853],{},[329,851,852],{},"JavaScript Snippet",[454,854],{"alt":855,"src":856},"Select add JavaScript snippet","\u002Fimage\u002Fdocs\u002Fwp_setup_java.png",[343,858,859],{},"Paste the following code:",[478,861,863],{"className":480,"code":862,"language":482,"meta":483,"style":483},"const button = document.querySelector(\"#btn_signup\");\n\nif (button) {\n  button.addEventListener(\"click\", function () {\n    Mark.track(\"signup button clicked\", {\n      button_id: \"btn_signup\"\n    });\n  });\n}\n",[485,864,865,870,876,881,886,891,896,901,906],{"__ignoreMap":483},[488,866,867],{"class":490,"line":13},[488,868,869],{"class":493},"const button = document.querySelector(\"#btn_signup\");\n",[488,871,872],{"class":490,"line":31},[488,873,875],{"emptyLinePlaceholder":874},true,"\n",[488,877,878],{"class":490,"line":38},[488,879,880],{"class":493},"if (button) {\n",[488,882,883],{"class":490,"line":45},[488,884,885],{"class":493},"  button.addEventListener(\"click\", function () {\n",[488,887,888],{"class":490,"line":88},[488,889,890],{"class":493},"    Mark.track(\"signup button clicked\", {\n",[488,892,893],{"class":490,"line":95},[488,894,895],{"class":493},"      button_id: \"btn_signup\"\n",[488,897,898],{"class":490,"line":204},[488,899,900],{"class":493},"    });\n",[488,902,903],{"class":490,"line":211},[488,904,905],{"class":493},"  });\n",[488,907,908],{"class":490,"line":315},[488,909,910],{"class":493},"}\n",[544,912,547],{"id":913},"what-this-code-mean-1",[549,915,916],{},[325,917,918,921],{},[329,919,920],{},"#btn_signup"," → the button ID you created",[549,923,924],{},[325,925,926,929],{},[329,927,928],{},"\"signup button clicked\""," → the event name shown in OneLence",[549,931,932],{},[325,933,934,937],{},[329,935,936],{},"button_id"," → optional detail for later analysis",[325,939,940],{},[454,941],{"alt":942,"src":943},"Code snippet for the button tracking","\u002Fimage\u002Fdocs\u002Fwp_setup_button_page.png",[358,945,947],{"id":946},"step-3-configure-snippet-placement","Step 3. Configure Snippet Placement",[430,949,950,954],{"start":95},[343,951,581,952,332],{},[329,953,584],{},[343,955,956,957,332],{},"Select Global → ",[329,958,959],{},"Site Wide Footer",[325,961,962],{},[454,963],{"alt":942,"src":964},"\u002Fimage\u002Fdocs\u002Fwp_setup_global.png",[549,966,967],{},[325,968,969],{},"This ensures the tracking script loads on every page.",[430,971,972,976,978],{"start":211},[343,973,440,974,332],{},[329,975,671],{},[343,977,674],{},[343,979,980,585,982],{},[329,981,679],{},[454,983],{"alt":682,"src":683},[325,985,986],{},"Now every time a visitor clicks the button, OneLence records the interaction.",[353,988,990],{"id":989},"recommended-beginner-tracking-strategy","Recommended Beginner Tracking Strategy",[549,992,993],{},[325,994,995,996,999],{},"If you are new to tracking configuration, start with ",[329,997,998],{},"only",":",[340,1001,1002,1005],{},[343,1003,1004],{},"one confirmation page tracking snippet",[343,1006,1007],{},"one important button click tracking snippet",[325,1009,1010],{},"This already provides valuable insight into campaign effectiveness and user behaviour.",[325,1012,1013],{},"You can expand tracking later as you become more confident.",[353,1015,1017],{"id":1016},"what-you-should-see-after-setup","What You Should See After Setup",[325,1019,1020],{},"After publishing changes and receiving traffic:",[340,1022,1023,1026,1029],{},[343,1024,1025],{},"confirmation page visits appear as events in OneLence",[343,1027,1028],{},"button clicks begin appearing in engagement insights",[343,1030,1031],{},"attribution reports connect marketing sources to these actions",[1033,1034,1035],"style",{},"html pre.shiki code .szBVR, html code.shiki .szBVR{--shiki-default:#D73A49;--shiki-dark:#F97583}html pre.shiki code .sVt8B, html code.shiki .sVt8B{--shiki-default:#24292E;--shiki-dark:#E1E4E8}html pre.shiki code .sZZnC, html code.shiki .sZZnC{--shiki-default:#032F62;--shiki-dark:#9ECBFF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html pre.shiki code .s9eBZ, html code.shiki .s9eBZ{--shiki-default:#22863A;--shiki-dark:#85E89D}html pre.shiki code .sScJk, html code.shiki .sScJk{--shiki-default:#6F42C1;--shiki-dark:#B392F0}",{"title":483,"searchDepth":31,"depth":31,"links":1037},[1038,1043,1051,1052],{"id":355,"depth":31,"text":356,"children":1039},[1040,1041,1042],{"id":360,"depth":38,"text":361},{"id":403,"depth":38,"text":404},{"id":427,"depth":38,"text":428},{"id":689,"depth":31,"text":690,"children":1044},[1045,1046,1047,1048,1049,1050],{"id":693,"depth":38,"text":361},{"id":732,"depth":38,"text":404},{"id":752,"depth":38,"text":428},{"id":755,"depth":38,"text":756},{"id":830,"depth":38,"text":831},{"id":946,"depth":38,"text":947},{"id":989,"depth":31,"text":990},{"id":1016,"depth":31,"text":1017},"md",{},{"title":187,"order":13},{"title":1057,"description":1058},"Configure Custom Tracking Events in WordPress | OneLence","Learn how to add practical event tracking in WordPress using script plugins and simple page or click logic. This guide helps OneLence users extend tracking without editing theme files heavily.",{"loc":188},"LPXZxLogEKTbmcBpImC0EXpIhFqkvz0ryphm_pEAfJQ",[1062,1066,1069,1073,1077,1081,1085,1088,1092,1096,1100,1104,1108,1112,1116,1120,1124,1128,1132,1136,1140,1144,1148,1151,1155,1159,1163,1167,1170,1174,1178,1182,1186,1190,1194,1198,1202,1206,1210,1214,1218,1221,1225,1228,1231,1235,1239,1243,1247,1251,1254],{"bodyText":1063,"description":197,"path":195,"searchText":1064,"title":1065},"runtime-initialization-strategy Runtime Initialization Strategy cross-domain-attribution-engineering Cross-Domain Attribution Engineering identity-linking-and-lifecycle-enrichment Identity Linking and Lifecycle Enrichment programmatic-behavioural-conversion-events Programmatic Behavioural & Conversion Events accessing-visitor-identifiers-for-hybrid-attribution Accessing Visitor Identifiers for Hybrid Attribution server-runtime-configuration-options Server Runtime Configuration Options per-event-context-overrides Per-event Context Overrides","configure tracking via sdk (developer setup) implement precise tracking behaviour using runtime configuration and programmatic event control. runtime-initialization-strategy runtime initialization strategy cross-domain-attribution-engineering cross-domain attribution engineering identity-linking-and-lifecycle-enrichment identity linking and lifecycle enrichment programmatic-behavioural-conversion-events programmatic behavioural & conversion events accessing-visitor-identifiers-for-hybrid-attribution accessing visitor identifiers for hybrid attribution server-runtime-configuration-options server runtime configuration options per-event-context-overrides per-event context overrides","Configure Tracking via SDK (Developer Setup)",{"bodyText":1067,"description":190,"path":188,"searchText":1068,"title":320},"example-1-track-visits-to-a-confirmation-page Example 1. Track Visits To A Confirmation Page use-case Use Case why-this-is-important Why This Is Important step-by-step-setup Step-By-Step Setup example-2-track-clicks-on-a-specific-button Example 2. Track Clicks On A Specific Button use-case-1 Use Case why-this-is-important-1 Why This Is Important step-by-step-setup-1 Step-By-Step Setup step-1-add-an-anchor-id-to-the-button Step 1. Add An Anchor ID To The Button step-2-create-the-tracking-snippet Step 2. Create The Tracking Snippet step-3-configure-snippet-placement Step 3. Configure Snippet Placement recommended-beginner-tracking-strategy Recommended Beginner Tracking Strategy what-you-should-see-after-setup What You Should See After Setup","configure tracking events on wordpress understand where to place tracking code in wordpress and how to start with a simple and reliable setup. example-1-track-visits-to-a-confirmation-page example 1. track visits to a confirmation page use-case use case why-this-is-important why this is important step-by-step-setup step-by-step setup example-2-track-clicks-on-a-specific-button example 2. track clicks on a specific button use-case-1 use case why-this-is-important-1 why this is important step-by-step-setup-1 step-by-step setup step-1-add-an-anchor-id-to-the-button step 1. add an anchor id to the button step-2-create-the-tracking-snippet step 2. create the tracking snippet step-3-configure-snippet-placement step 3. configure snippet placement recommended-beginner-tracking-strategy recommended beginner tracking strategy what-you-should-see-after-setup what you should see after setup",{"bodyText":1070,"description":192,"path":183,"searchText":1071,"title":1072},"default-installation-snippet Default Installation Snippet parameter-explanation Parameter Explanation optional-parameters-to-add Optional Parameters to Add complete-configuration-example Complete Configuration Example when-snippet-configuration-is-not-enough When Snippet Configuration is Not Enough","configure tracking via script snippet understand and customise each tracking parameter without developer tooling. default-installation-snippet default installation snippet parameter-explanation parameter explanation optional-parameters-to-add optional parameters to add complete-configuration-example complete configuration example when-snippet-configuration-is-not-enough when snippet configuration is not enough","Configure Tracking via Script Snippet",{"bodyText":1074,"description":167,"path":165,"searchText":1075,"title":1076},"overview Overview consent-modes Consent Modes available-options Available options how-consent-affects-tracking How Consent Affects Tracking before-consent-is-granted Before consent is granted after-consent-is-granted After consent is granted updating-consent-state Updating Consent State typical-integration-flow Typical Integration Flow common-mistakes Common Mistakes consent-not-granted-during-testing Consent not granted during testing consent-signal-not-connected Consent signal not connected using-incorrect-consent-mode Using incorrect consent mode when-to-use-each-mode When to Use Each Mode debugging-consent-behaviour Debugging Consent Behaviour summary Summary","consent & privacy handling control when tracking starts and how visitor data is captured based on user consent. overview overview consent-modes consent modes available-options available options how-consent-affects-tracking how consent affects tracking before-consent-is-granted before consent is granted after-consent-is-granted after consent is granted updating-consent-state updating consent state typical-integration-flow typical integration flow common-mistakes common mistakes consent-not-granted-during-testing consent not granted during testing consent-signal-not-connected consent signal not connected using-incorrect-consent-mode using incorrect consent mode when-to-use-each-mode when to use each mode debugging-consent-behaviour debugging consent behaviour summary summary","Consent & Privacy Handling",{"bodyText":1078,"description":179,"path":177,"searchText":1079,"title":1080},"multi-domain-journey-challenges Multi-Domain Journey Challenges cookie-domain-configuration Cookie Domain Configuration cross-domain-bridging-mechanisms Cross-Domain Bridging Mechanisms best-practices-for-cross-domain-tracking Best Practices for Cross-Domain Tracking","cross-domain attribution configuration maintain consistent visitor attribution across multiple domains and marketing surfaces. multi-domain-journey-challenges multi-domain journey challenges cookie-domain-configuration cookie domain configuration cross-domain-bridging-mechanisms cross-domain bridging mechanisms best-practices-for-cross-domain-tracking best practices for cross-domain tracking","Cross-Domain Attribution Configuration",{"bodyText":1082,"description":203,"path":201,"searchText":1083,"title":1084},"verify-sdk-initialization Verify SDK Initialization confirm-page-view-tracking Confirm Page View Tracking test-attribution-parameter-capture Test Attribution Parameter Capture validate-custom-event-emission Validate Custom Event Emission troubleshoot-hybrid-and-server-tracking Troubleshoot Hybrid and Server Tracking when-to-seek-integration-support When to Seek Integration Support","debugging & integration verification validate tracking behaviour and diagnose common implementation issues. verify-sdk-initialization verify sdk initialization confirm-page-view-tracking confirm page view tracking test-attribution-parameter-capture test attribution parameter capture validate-custom-event-emission validate custom event emission troubleshoot-hybrid-and-server-tracking troubleshoot hybrid and server tracking when-to-seek-integration-support when to seek integration support","Debugging & Integration Verification",{"bodyText":483,"description":213,"path":154,"searchText":1086,"title":1087},"advanced tracking configuration configure tracking behaviour for real-world production environments.","Advanced Tracking Configuration",{"bodyText":1089,"description":210,"path":208,"searchText":1090,"title":1091},"defining-site-boundaries Defining Site Boundaries maintaining-attribution-continuity Maintaining Attribution Continuity environment-segmentation Environment Segmentation multi-tenant-and-white-label-considerations Multi-Tenant and White-Label Considerations planning-for-long-term-data-reliability Planning for Long-Term Data Reliability","multi-site tracking architecture design a scalable tracking structure for products operating across multiple sites, domains, or environments. defining-site-boundaries defining site boundaries maintaining-attribution-continuity maintaining attribution continuity environment-segmentation environment segmentation multi-tenant-and-white-label-considerations multi-tenant and white-label considerations planning-for-long-term-data-reliability planning for long-term data reliability","Multi-Site Tracking Architecture",{"bodyText":1093,"description":173,"path":171,"searchText":1094,"title":1095},"automatic-page-view-capture Automatic Page View Capture single-page-application-routing Single-Page Application Routing manual-page-tracking-scenarios Manual Page Tracking Scenarios avoiding-duplicate-navigation-signals Avoiding Duplicate Navigation Signals","automatic pageview & route tracking configure how page navigation events are detected and recorded. automatic-page-view-capture automatic page view capture single-page-application-routing single-page application routing manual-page-tracking-scenarios manual page tracking scenarios avoiding-duplicate-navigation-signals avoiding duplicate navigation signals","Automatic Pageview & Route Tracking",{"bodyText":1097,"description":161,"path":159,"searchText":1098,"title":1099},"sdk-initialization SDK Initialization consent-gating-behaviour Consent Gating Behaviour runtime-consent-updates Runtime Consent Updates lifecycle-impact-on-attribution-accuracy Lifecycle Impact on Attribution Accuracy","tracking lifecycle & consent handling control when tracking starts, persists, and emits signals. sdk-initialization sdk initialization consent-gating-behaviour consent gating behaviour runtime-consent-updates runtime consent updates lifecycle-impact-on-attribution-accuracy lifecycle impact on attribution accuracy","Tracking Lifecycle & Consent Handling",{"bodyText":1101,"description":143,"path":141,"searchText":1102,"title":1103},"automatic-attribution-parameter-capture Automatic Attribution Parameter Capture attribution-persistence-behaviour Attribution Persistence Behaviour custom-query-parameter-capture Custom Query Parameter Capture why-correct-attribution-capture-matters Why Correct Attribution Capture Matters","how attribution signals are captured understand automatic parameter detection and persistence. automatic-attribution-parameter-capture automatic attribution parameter capture attribution-persistence-behaviour attribution persistence behaviour custom-query-parameter-capture custom query parameter capture why-correct-attribution-capture-matters why correct attribution capture matters","How Attribution Signals Are Captured",{"bodyText":1105,"description":151,"path":136,"searchText":1106,"title":1107},"overview Overview","attribution & tracking parameters understand how marketing signals are automatically captured and connected to user journeys in onelence. overview overview","Attribution & Tracking Parameters",{"bodyText":1109,"description":149,"path":147,"searchText":1110,"title":1111},"visitor-identifier-concept Visitor Identifier Concept use-visitor-id-for-server-side-attribution Use Visitor ID for Server-Side Attribution user-identification-signals User Identification Signals attribution-continuity-considerations Attribution Continuity Considerations","visitor identity & attribution continuity connect browser activity and backend outcomes through consistent identifiers. visitor-identifier-concept visitor identifier concept use-visitor-id-for-server-side-attribution use visitor id for server-side attribution user-identification-signals user identification signals attribution-continuity-considerations attribution continuity considerations","Visitor Identity & Attribution Continuity",{"bodyText":1113,"description":247,"path":245,"searchText":1114,"title":1115},"understanding-b2b-conversion-dynamics Understanding B2B Conversion Dynamics typical-lead-journey-stages Typical Lead Journey Stages recommended-lead-engagement-events Recommended Lead Engagement Events defining-b2b-conversion-signals Defining B2B Conversion Signals implementation-example-lead-funnel-tracking Implementation Example (Lead Funnel Tracking) measurement-insights-enabled Measurement Insights Enabled","b2b & lead-driven growth tracking best practice design tracking signals that reflect complex decision journeys and long conversion cycles. understanding-b2b-conversion-dynamics understanding b2b conversion dynamics typical-lead-journey-stages typical lead journey stages recommended-lead-engagement-events recommended lead engagement events defining-b2b-conversion-signals defining b2b conversion signals implementation-example-lead-funnel-tracking implementation example (lead funnel tracking) measurement-insights-enabled measurement insights enabled","B2B & Lead-Driven Growth Tracking Best Practice",{"bodyText":1117,"description":241,"path":239,"searchText":1118,"title":1119},"understanding-content-driven-growth Understanding Content-Driven Growth typical-audience-journey Typical Audience Journey recommended-engagement-events Recommended Engagement Events defining-content-conversion-signals Defining Content Conversion Signals implementation-example-engagement-to-conversion-flow Implementation Example (Engagement-to-Conversion Flow) measurement-insights-enabled Measurement Insights Enabled","content, media & community tracking best practice measure how audience engagement evolves into influence, trust, and ultimately conversion outcomes. understanding-content-driven-growth understanding content-driven growth typical-audience-journey typical audience journey recommended-engagement-events recommended engagement events defining-content-conversion-signals defining content conversion signals implementation-example-engagement-to-conversion-flow implementation example (engagement-to-conversion flow) measurement-insights-enabled measurement insights enabled","Content, Media & Community Tracking Best Practice",{"bodyText":1121,"description":229,"path":227,"searchText":1122,"title":1123},"typical-ecommerce-journey Typical Ecommerce Journey recommended-shopping-events Recommended Shopping Events defining-conversion-signals Defining Conversion Signals implementation-example-browser-tracking Implementation Example (Browser Tracking) measurement-insights-enabled Measurement Insights Enabled","ecommerce funnel tracking best practice track shopper intent and purchasing behaviour across the product discovery and checkout journey. typical-ecommerce-journey typical ecommerce journey recommended-shopping-events recommended shopping events defining-conversion-signals defining conversion signals implementation-example-browser-tracking implementation example (browser tracking) measurement-insights-enabled measurement insights enabled","Ecommerce Funnel Tracking Best Practice",{"bodyText":1125,"description":254,"path":216,"searchText":1126,"title":1127},"what-you-will-learn What You Will Learn how-to-use-this-chapter How to Use This Chapter structure-of-this-chapter Structure of This Chapter","tracking design best practices learn how to structure events and conversions for real business scenarios using proven tracking models. what-you-will-learn what you will learn how-to-use-this-chapter how to use this chapter structure-of-this-chapter structure of this chapter","Tracking Design Best Practices",{"bodyText":1129,"description":235,"path":233,"searchText":1130,"title":1131},"understanding-marketplace-behaviour Understanding Marketplace Behaviour typical-marketplace-journey Typical Marketplace Journey recommended-interaction-events Recommended Interaction Events defining-marketplace-conversion-signals Defining Marketplace Conversion Signals implementation-example-interaction-driven-tracking Implementation Example (Interaction-Driven Tracking) measurement-insights-enabled Measurement Insights Enabled","marketplace & platform tracking best practice track multi-sided interactions where value is created through matching supply and demand. understanding-marketplace-behaviour understanding marketplace behaviour typical-marketplace-journey typical marketplace journey recommended-interaction-events recommended interaction events defining-marketplace-conversion-signals defining marketplace conversion signals implementation-example-interaction-driven-tracking implementation example (interaction-driven tracking) measurement-insights-enabled measurement insights enabled","Marketplace & Platform Tracking Best Practice",{"bodyText":1133,"description":252,"path":250,"searchText":1134,"title":1135},"understanding-multi-surface-growth-environments Understanding Multi-Surface Growth Environments typical-cross-surface-user-journey Typical Cross-Surface User Journey recommended-tracking-structure Recommended Tracking Structure using-site-context-in-event-tracking Using Site Context in Event Tracking cross-domain-attribution-considerations Cross-Domain Attribution Considerations measurement-insights-enabled Measurement Insights Enabled","multi-site & multi-product tracking best practice design tracking structures that maintain attribution continuity across domains, products, and growth surfaces. understanding-multi-surface-growth-environments understanding multi-surface growth environments typical-cross-surface-user-journey typical cross-surface user journey recommended-tracking-structure recommended tracking structure using-site-context-in-event-tracking using site context in event tracking cross-domain-attribution-considerations cross-domain attribution considerations measurement-insights-enabled measurement insights enabled","Multi-Site & Multi-Product Tracking Best Practice",{"bodyText":1137,"description":223,"path":221,"searchText":1138,"title":1139},"typical-saas-journey Typical SaaS Journey recommended-lifecycle-events Recommended Lifecycle Events defining-conversion-signals Defining Conversion Signals implementation-example-browser-tracking Implementation Example (Browser Tracking) measurement-insights-enabled Measurement Insights Enabled","saas funnel tracking best practice design a structured event model that reflects how users discover, evaluate, and convert within a subscription product. typical-saas-journey typical saas journey recommended-lifecycle-events recommended lifecycle events defining-conversion-signals defining conversion signals implementation-example-browser-tracking implementation example (browser tracking) measurement-insights-enabled measurement insights enabled","SaaS Funnel Tracking Best Practice",{"bodyText":1141,"description":119,"path":117,"searchText":1142,"title":1143},"how-does-it-work How Does It Work implementation-concept Implementation Concept example Example use-case-limitation Use Case Limitation","browser-side conversion tracking capture conversion actions directly within the user’s browser session. how-does-it-work how does it work implementation-concept implementation concept example example use-case-limitation use case limitation","Browser-Side Conversion Tracking",{"bodyText":1145,"description":131,"path":129,"searchText":1146,"title":1147},"overview Overview core-implementation-principles Core Implementation Principles track-only-meaningful-outcomes Track only meaningful outcomes avoid-duplicate-firing Avoid duplicate firing prefer-validated-states-over-ui-assumptions Prefer validated states over UI assumptions include-consistent-value-context Include consistent value context align-browser-and-server-logic Align browser and server logic why-signal-quality-matters Why signal quality matters","conversion signal quality principles design reliable outcome signals for accurate attribution. overview overview core-implementation-principles core implementation principles track-only-meaningful-outcomes track only meaningful outcomes avoid-duplicate-firing avoid duplicate firing prefer-validated-states-over-ui-assumptions prefer validated states over ui assumptions include-consistent-value-context include consistent value context align-browser-and-server-logic align browser and server logic why-signal-quality-matters why signal quality matters","Conversion Signal Quality Principles",{"bodyText":483,"description":133,"path":100,"searchText":1149,"title":1150},"event & conversion design learn how onelence turns tracked activity into meaningful growth signals by distinguishing general events from true business outcomes.","Event & Conversion Design",{"bodyText":1152,"description":125,"path":123,"searchText":1153,"title":1154},"server-side-conversion-tracking Server-Side Conversion Tracking when-to-use When to Use example Example hybrid-conversion-tracking Hybrid Conversion Tracking example-1 Example:","server-side & hybrid conversion tracking record confirmed business outcomes through backend logic or combined tracking flows. server-side-conversion-tracking server-side conversion tracking when-to-use when to use example example hybrid-conversion-tracking hybrid conversion tracking example-1 example:","Server-Side & Hybrid Conversion Tracking",{"bodyText":1156,"description":113,"path":111,"searchText":1157,"title":1158},"what-are-conversions What are Conversions how-to-determine-conversion-events How to Determine Conversion Events micro-conversions Micro conversions macro-conversions Macro conversions design-principles-for-conversion-signals Design Principles for Conversion Signals prioritise-outcome-driven-actions Prioritise outcome-driven actions avoid-low-intent-or-high-frequency-signals Avoid low-intent or high-frequency signals maintain-consistency-across-environments Maintain consistency across environments design-for-decision-relevance Design for decision relevance","from events to conversions understand how selected events represent measurable business outcomes. what-are-conversions what are conversions how-to-determine-conversion-events how to determine conversion events micro-conversions micro conversions macro-conversions macro conversions design-principles-for-conversion-signals design principles for conversion signals prioritise-outcome-driven-actions prioritise outcome-driven actions avoid-low-intent-or-high-frequency-signals avoid low-intent or high-frequency signals maintain-consistency-across-environments maintain consistency across environments design-for-decision-relevance design for decision relevance","From Events to Conversions",{"bodyText":1160,"description":107,"path":105,"searchText":1161,"title":1162},"what-are-events What are Events how-events-are-triggered How Events are Triggered what-can-events-do What Can Events Do","understand events in onelence learn how onelence records behavioural signals across user journeys. what-are-events what are events how-events-are-triggered how events are triggered what-can-events-do what can events do","Understand Events in OneLence",{"bodyText":1164,"description":316,"path":6,"searchText":1165,"title":1166},"get-started-with-onelence Get Started with OneLence what-youll-learn What you’ll learn recommended-path Recommended path","setup & integration start with the implementation model, the quick-start path, and the tracking decisions needed to wire onelence cleanly into your stack. get-started-with-onelence get started with onelence what-youll-learn what you’ll learn recommended-path recommended path","Setup & Integration",{"bodyText":1168,"description":12,"path":10,"searchText":1169,"title":5},"purpose-of-this-guide Purpose of this Guide who-this-guide-is-for Who This Guide Is For integration-paths-at-a-glance Integration Paths at a Glance browser-sdk-tracking Browser SDK Tracking server-side-event-ingestion Server-Side Event Ingestion hybrid-tracking-architecture-recommended Hybrid Tracking Architecture (Recommended)","overview understand what onelence tracking enables and how connected journey signals form the foundation for decision-ready growth intelligence. purpose-of-this-guide purpose of this guide who-this-guide-is-for who this guide is for integration-paths-at-a-glance integration paths at a glance browser-sdk-tracking browser sdk tracking server-side-event-ingestion server-side event ingestion hybrid-tracking-architecture-recommended hybrid tracking architecture (recommended)",{"bodyText":1171,"description":300,"path":298,"searchText":1172,"title":1173},"separate-testing-and-production-traffic Separate Testing And Production Traffic manage-tracking-keys-carefully Manage Tracking Keys Carefully validate-integrations-before-campaign-launch Validate Integrations Before Campaign Launch monitor-early-signal-patterns Monitor Early Signal Patterns","protecting data integrity across environments prevent test activity and configuration mistakes from affecting production attribution insights. separate-testing-and-production-traffic separate testing and production traffic manage-tracking-keys-carefully manage tracking keys carefully validate-integrations-before-campaign-launch validate integrations before campaign launch monitor-early-signal-patterns monitor early signal patterns","Protecting Data Integrity Across Environments",{"bodyText":1175,"description":314,"path":293,"searchText":1176,"title":1177},"purpose-of-this-chapter Purpose Of This Chapter","production readiness & scaling signals prepare your tracking architecture for real growth environments and long-term data reliability. purpose-of-this-chapter purpose of this chapter","Production Readiness & Scaling Signals",{"bodyText":1179,"description":312,"path":310,"searchText":1180,"title":1181},"review-conversion-definitions-regularly Review Conversion Definitions Regularly audit-event-structure-and-naming Audit Event Structure And Naming introduce-new-channels-with-controlled-testing Introduce New Channels With Controlled Testing monitor-attribution-stability-over-time Monitor Attribution Stability Over Time","maintaining signal quality over time sustain reliable attribution insights as products evolve and new growth channels are introduced. review-conversion-definitions-regularly review conversion definitions regularly audit-event-structure-and-naming audit event structure and naming introduce-new-channels-with-controlled-testing introduce new channels with controlled testing monitor-attribution-stability-over-time monitor attribution stability over time","Maintaining Signal Quality Over Time",{"bodyText":1183,"description":306,"path":304,"searchText":1184,"title":1185},"coordinate-tracking-across-multiple-entry-points Coordinate Tracking Across Multiple Entry Points manage-high-traffic-campaign-activity Manage High-Traffic Campaign Activity maintain-consistent-event-naming-across-teams Maintain Consistent Event Naming Across Teams coordinate-hybrid-conversion-emission Coordinate Hybrid Conversion Emission","scaling tracking across campaigns & surfaces maintain consistent attribution signals as traffic sources, domains, and growth initiatives expand. coordinate-tracking-across-multiple-entry-points coordinate tracking across multiple entry points manage-high-traffic-campaign-activity manage high-traffic campaign activity maintain-consistent-event-naming-across-teams maintain consistent event naming across teams coordinate-hybrid-conversion-emission coordinate hybrid conversion emission","Scaling Tracking Across Campaigns & Surfaces",{"bodyText":1187,"description":75,"path":73,"searchText":1188,"title":1189},"overview Overview step-1-install-the-sdk-package Step 1. Install the SDK package step-2- -the-sdk Step 2. Import the SDK step-3-initialize-base-tracking Step 3. Initialize base tracking server-side-tracking-setup-recommended-for-saas Server-side Tracking Setup (recommended for SaaS) what-happens-after-initialization What happens after initialization","install sdk via package installation install the onelence sdk as a project dependency and initialize tracking within your application lifecycle. overview overview step-1-install-the-sdk-package step 1. install the sdk package step-2- -the-sdk step 2. import the sdk step-3-initialize-base-tracking step 3. initialize base tracking server-side-tracking-setup-recommended-for-saas server-side tracking setup (recommended for saas) what-happens-after-initialization what happens after initialization","Install SDK via Package Installation",{"bodyText":1191,"description":97,"path":50,"searchText":1192,"title":1193},"create-your-tracking-workspace Create Your Tracking Workspace choose-your-plan Choose Your Plan choose-your-tracking-method Choose Your Tracking Method","quick start integration start collecting marketing intelligence signals in onelence by completing the required activation steps. create-your-tracking-workspace create your tracking workspace choose-your-plan choose your plan choose-your-tracking-method choose your tracking method","Quick Start Integration",{"bodyText":1195,"description":57,"path":55,"searchText":1196,"title":1197},"what-the-mark-sdk-does What the Mark SDK Does sdk-setup-approaches SDK Setup Approaches website-builder-setup-script-snippet Website builder setup (Script Snippet) developer-setup-package-installation Developer setup (Package Installation)","choose your sdk setup path before installing tracking, decide how you want to connect your website or application to onelence. what-the-mark-sdk-does what the mark sdk does sdk-setup-approaches sdk setup approaches website-builder-setup-script-snippet website builder setup (script snippet) developer-setup-package-installation developer setup (package installation)","Choose Your SDK Setup Path",{"bodyText":1199,"description":81,"path":79,"searchText":1200,"title":1201},"before-you-start Before you start step-1-install-the-onelence-connect-app Step 1. Install the OneLence Connect App step-2-connect-your-shopify-store-to-onelence Step 2. Connect your Shopify Store to OneLence step-3-confirm-tracking-is-working Step 3. Confirm Tracking is Working step-4-understanding-advanced-tracking-settings Step 4. Understanding Advanced Tracking Settings storefront-events-browser-tracking Storefront events (browser tracking) server-side-precision-tracking Server-side precision tracking debug-mode Debug mode api-credentials-advanced-users-only API credentials (advanced users only) after-setup After setup","shopify tracking integration guide this guide explains how to activate and manage onelence tracking on your shopify store. it is designed for both technical and non-technical users. before-you-start before you start step-1-install-the-onelence-connect-app step 1. install the onelence connect app step-2-connect-your-shopify-store-to-onelence step 2. connect your shopify store to onelence step-3-confirm-tracking-is-working step 3. confirm tracking is working step-4-understanding-advanced-tracking-settings step 4. understanding advanced tracking settings storefront-events-browser-tracking storefront events (browser tracking) server-side-precision-tracking server-side precision tracking debug-mode debug mode api-credentials-advanced-users-only api credentials (advanced users only) after-setup after setup","Shopify Tracking Integration Guide",{"bodyText":1203,"description":87,"path":85,"searchText":1204,"title":1205},"from-stripe-marketplace From Stripe Marketplace from-onelence-onboarding From OneLence onboarding step-2-confirm-your-stripe-account-is-connected Step 2. Confirm your Stripe Account is Connected step-3-verify-payment-tracking-is-working Step 3. Verify Payment Tracking is Working step-4-extend-tracking-beyond-payments Step 4. Extend Tracking Beyond Payments","stripe tracking integration guide connect stripe to onelence to send payment-related events and validate your revenue signal flow. from-stripe-marketplace from stripe marketplace from-onelence-onboarding from onelence onboarding step-2-confirm-your-stripe-account-is-connected step 2. confirm your stripe account is connected step-3-verify-payment-tracking-is-working step 3. verify payment tracking is working step-4-extend-tracking-beyond-payments step 4. extend tracking beyond payments","Stripe Tracking Integration Guide",{"bodyText":1207,"description":94,"path":92,"searchText":1208,"title":1209},"overview Overview triggering-your-first-signal Triggering your first signal what-happens-when-the-first-event-is-received What happens when the first event is received if-no-event-appears If no event appears what-to-do-next What to do next","verify your first tracking signal confirm that base tracking is active by observing your first incoming event in onelence. overview overview triggering-your-first-signal triggering your first signal what-happens-when-the-first-event-is-received what happens when the first event is received if-no-event-appears if no event appears what-to-do-next what to do next","Verify Your First Tracking Signal",{"bodyText":1211,"description":70,"path":61,"searchText":1212,"title":1213},"overview Overview use-the-snippet-from-your-own-onelence-onboarding-page Use the snippet from your own OneLence onboarding page where-to-place-the-snippet Where to place the snippet what-happens-after-installation What happens after installation","install sdk via script snippet add the onelence browser snippet to your website to start capturing page views, visitor sessions, and attribution signals. overview overview use-the-snippet-from-your-own-onelence-onboarding-page use the snippet from your own onelence onboarding page where-to-place-the-snippet where to place the snippet what-happens-after-installation what happens after installation","Install SDK via Script Snippet",{"bodyText":1215,"description":68,"path":66,"searchText":1216,"title":1217},"install-the-sdk-in-wordpress Install The SDK In WordPress option-1-add-the-snippet-in-headerphp option-2-add-the-snippet-using-a-header-script-plugin Option 2. Add The Snippet Using A Header Script Plugin recommended-approach Recommended Approach","install on wordpress add the onelence mark sdk to your wordpress website to enable base tracking, visitor identification, and conversion measurement with minimal setup effort. install-the-sdk-in-wordpress install the sdk in wordpress option-1-add-the-snippet-in-headerphp option-2-add-the-snippet-using-a-header-script-plugin option 2. add the snippet using a header script plugin recommended-approach recommended approach","Install On WordPress",{"bodyText":483,"description":37,"path":35,"searchText":1219,"title":1220},"consent, identity, and data continuity explore how onelence maintains journey continuity through consent-aware identity mechanisms while supporting privacy-conscious tracking practices.","Consent, Identity, and Data Continuity",{"bodyText":1222,"description":47,"path":17,"searchText":1223,"title":1224},"the-signal-lifecycle-in-onelence The Signal Lifecycle in OneLence","tracking architecture fundamentals learn how behavioural signals, attribution context, and confirmed business outcomes are connected across browser and server environments. the-signal-lifecycle-in-onelence the signal lifecycle in onelence","Tracking Architecture Fundamentals",{"bodyText":483,"description":30,"path":28,"searchText":1226,"title":1227},"signal maturation and insight reliability learn how tracking signals evolve over time and why early data should be interpreted differently from mature attribution insights.","Signal Maturation and Insight Reliability",{"bodyText":483,"description":44,"path":42,"searchText":1229,"title":1230},"from signals to growth decisions see how connected behavioural and conversion signals translate into actionable intelligence that supports marketing and product growth decisions.","From Signals to Growth Decisions",{"bodyText":1232,"description":24,"path":22,"searchText":1233,"title":1234},"browser-side-tracking Browser-Side Tracking server-side-tracking Server-Side Tracking hybrid-tracking-as-the-recommended-model Hybrid Tracking as the Recommended Model","client-side and server-side tracking roles understand how browser signals capture marketing context while server events confirm reliable business outcomes, and why combining both creates stronger attribution accuracy. browser-side-tracking browser-side tracking server-side-tracking server-side tracking hybrid-tracking-as-the-recommended-model hybrid tracking as the recommended model","Client-Side and Server-Side Tracking Roles",{"bodyText":1236,"description":270,"path":268,"searchText":1237,"title":1238},"common-integration-issues Common Integration Issues common-configuration-mistakes Common Configuration Mistakes incorrect-tracking-key Incorrect Tracking Key script-installed-in-the-wrong-location Script Installed in the Wrong Location consent-blocking-tracking Consent Blocking Tracking no-trackable-user-actions No Trackable User Actions using-the-wrong-sdk-environment Using the Wrong SDK Environment technical-integration-issues Technical Integration Issues server-and-browser-identity-not-linked Server and Browser Identity Not Linked javascript-errors-blocking-sdk-execution JavaScript Errors Blocking SDK Execution common-error-codes Common Error Codes recommended-quick-diagnostic-flow Recommended Quick Diagnostic Flow","common integration issues identify typical configuration mistakes that prevent tracking signals from appearing. common-integration-issues common integration issues common-configuration-mistakes common configuration mistakes incorrect-tracking-key incorrect tracking key script-installed-in-the-wrong-location script installed in the wrong location consent-blocking-tracking consent blocking tracking no-trackable-user-actions no trackable user actions using-the-wrong-sdk-environment using the wrong sdk environment technical-integration-issues technical integration issues server-and-browser-identity-not-linked server and browser identity not linked javascript-errors-blocking-sdk-execution javascript errors blocking sdk execution common-error-codes common error codes recommended-quick-diagnostic-flow recommended quick diagnostic flow","Common Integration Issues",{"bodyText":1240,"description":288,"path":286,"searchText":1241,"title":1242},"attribution-window-differences Attribution Window Differences event-definition-inconsistencies Event Definition Inconsistencies hybrid-signal-timing-effects Hybrid Signal Timing Effects testing-and-validation-best-practices Testing And Validation Best Practices interpreting-conversion-intelligence Interpreting Conversion Intelligence","conversion & attribution consistency checks understand why conversion metrics may differ across platforms and how to validate signal reliability. attribution-window-differences attribution window differences event-definition-inconsistencies event definition inconsistencies hybrid-signal-timing-effects hybrid signal timing effects testing-and-validation-best-practices testing and validation best practices interpreting-conversion-intelligence interpreting conversion intelligence","Conversion & Attribution Consistency Checks",{"bodyText":1244,"description":276,"path":274,"searchText":1245,"title":1246},"verifying-sdk-initialisation Verifying SDK Initialisation inspecting-event-transmission Inspecting Event Transmission validating-visitor-identity-availability Validating Visitor Identity Availability checking-automatic-page-view-behaviour Checking Automatic Page View Behaviour using-debug-mode-for-integration-testing Using Debug Mode For Integration Testing","debugging browser tracking diagnose client-side tracking behaviour using browser tools and sdk diagnostics. verifying-sdk-initialisation verifying sdk initialisation inspecting-event-transmission inspecting event transmission validating-visitor-identity-availability validating visitor identity availability checking-automatic-page-view-behaviour checking automatic page view behaviour using-debug-mode-for-integration-testing using debug mode for integration testing","Debugging Browser Tracking",{"bodyText":1248,"description":282,"path":280,"searchText":1249,"title":1250},"confirming-server-sdk-initialisation Confirming Server SDK Initialisation validating-visitor-identity-linkage Validating Visitor Identity Linkage checking-webhook-postback-timing Checking Webhook & Postback Timing ensuring-site-context-consistency Ensuring Site Context Consistency diagnosing-conversion-duplication Diagnosing Conversion Duplication","debugging server & hybrid tracking diagnose attribution gaps and signal inconsistencies across browser and server environments. confirming-server-sdk-initialisation confirming server sdk initialisation validating-visitor-identity-linkage validating visitor identity linkage checking-webhook-postback-timing checking webhook & postback timing ensuring-site-context-consistency ensuring site context consistency diagnosing-conversion-duplication diagnosing conversion duplication","Debugging Server & Hybrid Tracking",{"bodyText":1175,"description":290,"path":257,"searchText":1252,"title":1253},"verification & troubleshooting validate tracking behaviour and resolve common implementation issues. purpose-of-this-chapter purpose of this chapter","Verification & Troubleshooting",{"bodyText":1255,"description":264,"path":262,"searchText":1256,"title":1257},"checking-initial-event-reception Checking Initial Event Reception understanding-signal-processing-timing Understanding Signal Processing Timing common-false-alarm-situations Common “False Alarm” Situations recommended-verification-test-flow Recommended Verification Test Flow","verifying tracking & understanding signal timing confirm that events are received and understand when signals become visible. checking-initial-event-reception checking initial event reception understanding-signal-processing-timing understanding signal processing timing common-false-alarm-situations common “false alarm” situations recommended-verification-test-flow recommended verification test flow","Verifying Tracking & Understanding Signal Timing",1775655687727]