[{"data":1,"prerenderedAt":966},["ShallowReactive",2],{"docs:\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress":3},{"docsNavigation":4,"page":318,"searchItems":769},{"title":5,"path":6,"stem":7,"children":8,"page":-1,"description":316,"order":317},"Overview","\u002Fdocs\u002Fintegrations","docs\u002Fintegrations\u002Findex",[9,15,48,98,134,152,214,255,291],{"title":5,"path":10,"stem":11,"description":12,"order":13,"children":14},"\u002Fdocs\u002Fintegrations\u002Foverview","docs\u002Fintegrations\u002Foverview","Understand what OneLence tracking enables and how connected journey signals form the foundation for decision-ready growth intelligence.",1,[],{"title":16,"path":17,"stem":18,"children":19,"page":-1,"description":47,"order":31},"Architecture","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture","docs\u002Fintegrations\u002Ftracking-architecture\u002Findex",[20,26,33,40],{"title":21,"path":22,"stem":23,"description":24,"order":13,"children":25},"Tracking Roles","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Ftracking-roles","docs\u002Fintegrations\u002Ftracking-architecture\u002Ftracking-roles","Understand how browser signals capture marketing context while server events confirm reliable business outcomes, and why combining both creates stronger attribution accuracy.",[],{"title":27,"path":28,"stem":29,"description":30,"order":31,"children":32},"Signal Maturation","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fsignal-maturation","docs\u002Fintegrations\u002Ftracking-architecture\u002Fsignal-maturation","Learn how tracking signals evolve over time and why early data should be interpreted differently from mature attribution insights.",2,[],{"title":34,"path":35,"stem":36,"description":37,"order":38,"children":39},"Consent-aware Model","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fconscent-aware","docs\u002Fintegrations\u002Ftracking-architecture\u002Fconscent-aware","Explore how OneLence maintains journey continuity through consent-aware identity mechanisms while supporting privacy-conscious tracking practices.",3,[],{"title":41,"path":42,"stem":43,"description":44,"order":45,"children":46},"From Signals to Growth","\u002Fdocs\u002Fintegrations\u002Ftracking-architecture\u002Fsignals-to-growth","docs\u002Fintegrations\u002Ftracking-architecture\u002Fsignals-to-growth","See how connected behavioural and conversion signals translate into actionable intelligence that supports marketing and product growth decisions.",4,[],"Learn how behavioural signals, attribution context, and confirmed business outcomes are connected across browser and server environments.",{"title":49,"path":50,"stem":51,"children":52,"page":-1,"description":97,"order":38},"Quick Start","\u002Fdocs\u002Fintegrations\u002Fstart-integration","docs\u002Fintegrations\u002Fstart-integration\u002Findex",[53,59,71,77,83,90],{"title":54,"path":55,"stem":56,"description":57,"order":13,"children":58},"SDK Setup Approaches","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fsdk-setup-path","docs\u002Fintegrations\u002Fstart-integration\u002Fsdk-setup-path","Before installing tracking, decide how you want to connect your website or application to OneLence.",[],{"title":60,"path":61,"stem":62,"children":63,"description":70,"order":31},"Website Builder Setup","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup","docs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Findex",[64],{"title":65,"path":66,"stem":67,"description":68,"order":13,"children":69},"Install on Wordpress","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress","docs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress","Add the OneLence Mark SDK to your WordPress website to enable base tracking, visitor identification, and conversion measurement with minimal setup effort.",[],"Add the OneLence browser snippet to your website to start capturing page views, visitor sessions, and attribution signals.",{"title":72,"path":73,"stem":74,"description":75,"order":38,"children":76},"Developer Setup","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fdeveloper-setup","docs\u002Fintegrations\u002Fstart-integration\u002Fdeveloper-setup","Install the OneLence SDK as a project dependency and initialize tracking within your application lifecycle.",[],{"title":78,"path":79,"stem":80,"description":81,"order":45,"children":82},"Shopify Integration","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fshopify-integration","docs\u002Fintegrations\u002Fstart-integration\u002Fshopify-integration","This guide explains how to activate and manage OneLence tracking on your Shopify store. It is designed for both technical and non-technical users.",[],{"title":84,"path":85,"stem":86,"description":87,"order":88,"children":89},"Stripe Integration","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fstripe-integration","docs\u002Fintegrations\u002Fstart-integration\u002Fstripe-integration","Connect Stripe to OneLence to send payment-related events and validate your revenue signal flow.",5,[],{"title":91,"path":92,"stem":93,"description":94,"order":95,"children":96},"Verify Tracking Signals","\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fverify-signal","docs\u002Fintegrations\u002Fstart-integration\u002Fverify-signal","Confirm that base tracking is active by observing your first incoming event in OneLence.",6,[],"Start collecting marketing intelligence signals in OneLence by completing the required activation steps.",{"title":99,"path":100,"stem":101,"children":102,"page":-1,"description":133,"order":45},"Event & Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design","docs\u002Fintegrations\u002Fevent-conversion-design\u002Findex",[103,109,115,121,127],{"title":104,"path":105,"stem":106,"description":107,"order":13,"children":108},"Understand Events","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-events","docs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-events","Learn how OneLence records behavioural signals across user journeys.",[],{"title":110,"path":111,"stem":112,"description":113,"order":31,"children":114},"Understand Conversions","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-conversions","docs\u002Fintegrations\u002Fevent-conversion-design\u002Funderstand-conversions","Understand how selected events represent measurable business outcomes.",[],{"title":116,"path":117,"stem":118,"description":119,"order":38,"children":120},"Browser-Side Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fbrowser-side-conversion","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fbrowser-side-conversion","Capture conversion actions directly within the user’s browser session.",[],{"title":122,"path":123,"stem":124,"description":125,"order":45,"children":126},"Server-Side Conversion","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fserver-side-conversion","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fserver-side-conversion","Record confirmed business outcomes through backend logic or combined tracking flows.",[],{"title":128,"path":129,"stem":130,"description":131,"order":88,"children":132},"Conversion Signal Quality","\u002Fdocs\u002Fintegrations\u002Fevent-conversion-design\u002Fconversion-signal-quality","docs\u002Fintegrations\u002Fevent-conversion-design\u002Fconversion-signal-quality","Design reliable outcome signals for accurate attribution.",[],"Learn how OneLence turns tracked activity into meaningful growth signals by distinguishing general events from true business outcomes.",{"title":135,"path":136,"stem":137,"children":138,"page":-1,"description":151,"order":88},"Attribution & Tracking","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking","docs\u002Fintegrations\u002Fattribution-tracking\u002Findex",[139,145],{"title":140,"path":141,"stem":142,"description":143,"order":13,"children":144},"Attribution Signals","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking\u002Fattribution-signals","docs\u002Fintegrations\u002Fattribution-tracking\u002Fattribution-signals","Understand automatic parameter detection and persistence.",[],{"title":146,"path":147,"stem":148,"description":149,"order":31,"children":150},"Visitor Identity","\u002Fdocs\u002Fintegrations\u002Fattribution-tracking\u002Fuser-identity","docs\u002Fintegrations\u002Fattribution-tracking\u002Fuser-identity","Connect browser activity and backend outcomes through consistent identifiers.",[],"Understand how marketing signals are automatically captured and connected to user journeys in OneLence.",{"title":153,"path":154,"stem":155,"children":156,"page":-1,"description":213,"order":95},"Advanced Tracking Configuraiton","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Findex",[157,163,169,175,181,193,199,206],{"title":158,"path":159,"stem":160,"description":161,"order":13,"children":162},"Tracking Lifecycle","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Ftracking-lifecycle","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Ftracking-lifecycle","Control when tracking starts, persists, and emits signals.",[],{"title":164,"path":165,"stem":166,"description":167,"order":31,"children":168},"Consent & Privacy","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconsent","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconsent","Control when tracking starts and how visitor data is captured based on user consent.",[],{"title":170,"path":171,"stem":172,"description":173,"order":38,"children":174},"Page Navigation Events","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fpage-navigation-events","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fpage-navigation-events","Configure how page navigation events are detected and recorded.",[],{"title":176,"path":177,"stem":178,"description":179,"order":45,"children":180},"Cross-Domain Attribution","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fcross-domain-attribution","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fcross-domain-attribution","Maintain consistent visitor attribution across multiple domains and marketing surfaces.",[],{"title":182,"path":183,"stem":184,"children":185,"page":-1,"description":192,"order":88},"Configure via Script Snippet","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Findex",[186],{"title":187,"path":188,"stem":189,"description":190,"order":13,"children":191},"Configure On WordPress","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-script-snippet\u002Fconfigure-on-wordpress","Understand where to place tracking code in WordPress and how to start with a simple and reliable setup.",[],"Understand and customise each tracking parameter without developer tooling.",{"title":194,"path":195,"stem":196,"description":197,"order":95,"children":198},"Configure via SDK","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-sdk","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fconfigure-via-SDK","Implement precise tracking behaviour using runtime configuration and programmatic event control.",[],{"title":200,"path":201,"stem":202,"description":203,"order":204,"children":205},"Debugging & Verification","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fdebugging-verification","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fdebugging-verification","Validate tracking behaviour and diagnose common implementation issues.",7,[],{"title":207,"path":208,"stem":209,"description":210,"order":211,"children":212},"Multi-Site Tracking","\u002Fdocs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fmulti-site-tracking","docs\u002Fintegrations\u002Fadvanced-tracking-configuration\u002Fmulti-site-tracking","Design a scalable tracking structure for products operating across multiple sites, domains, or environments.",8,[],"Configure tracking behaviour for real-world production environments.",{"title":215,"path":216,"stem":217,"children":218,"page":-1,"description":254,"order":204},"Best Practices","\u002Fdocs\u002Fintegrations\u002Fbest-practices","docs\u002Fintegrations\u002Fbest-practices\u002Findex",[219,225,231,237,243,249],{"title":220,"path":221,"stem":222,"description":223,"order":13,"children":224},"SAAS Funnel","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fsaas-funnel","docs\u002Fintegrations\u002Fbest-practices\u002Fsaas-funnel","Design a structured event model that reflects how users discover, evaluate, and convert within a subscription product.",[],{"title":226,"path":227,"stem":228,"description":229,"order":31,"children":230},"Ecommerce Funnel","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fecommerce-funnel","docs\u002Fintegrations\u002Fbest-practices\u002Fecommerce-funnel","Track shopper intent and purchasing behaviour across the product discovery and checkout journey.",[],{"title":232,"path":233,"stem":234,"description":235,"order":38,"children":236},"Marketplace & Platform","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fmarketplace-and-platform","docs\u002Fintegrations\u002Fbest-practices\u002Fmarketplace-&-platform","Track multi-sided interactions where value is created through matching supply and demand.",[],{"title":238,"path":239,"stem":240,"description":241,"order":45,"children":242},"Content Community","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fcontent-community","docs\u002Fintegrations\u002Fbest-practices\u002Fcontent-community","Measure how audience engagement evolves into influence, trust, and ultimately conversion outcomes.",[],{"title":244,"path":245,"stem":246,"description":247,"order":88,"children":248},"B2B & Lead-Driven Growth","\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fb2b-and-lead-driven","docs\u002Fintegrations\u002Fbest-practices\u002Fb2b-&-lead-driven","Design tracking signals that reflect complex decision journeys and long conversion cycles.",[],{"title":207,"path":250,"stem":251,"description":252,"order":95,"children":253},"\u002Fdocs\u002Fintegrations\u002Fbest-practices\u002Fmulti-site","docs\u002Fintegrations\u002Fbest-practices\u002Fmulti-site","Design tracking structures that maintain attribution continuity across domains, products, and growth surfaces.",[],"Learn how to structure events and conversions for real business scenarios using proven tracking models.",{"title":256,"path":257,"stem":258,"children":259,"page":-1,"description":290,"order":211},"Troubleshooting","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting","docs\u002Fintegrations\u002Ftroubleshooting\u002Findex",[260,266,272,278,284],{"title":261,"path":262,"stem":263,"description":264,"order":13,"children":265},"Understand Signal Timing","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Funderstand-signal-timing","docs\u002Fintegrations\u002Ftroubleshooting\u002Funderstand-signal-timing","Confirm that events are received and understand when signals become visible.",[],{"title":267,"path":268,"stem":269,"description":270,"order":31,"children":271},"Common Issues","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fcommon-issues","docs\u002Fintegrations\u002Ftroubleshooting\u002Fcommon-issues","Identify typical configuration mistakes that prevent tracking signals from appearing.",[],{"title":273,"path":274,"stem":275,"description":276,"order":38,"children":277},"Debug Browser Tracking","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-browser-tracking","docs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-browser-tracking","Diagnose client-side tracking behaviour using browser tools and SDK diagnostics.",[],{"title":279,"path":280,"stem":281,"description":282,"order":45,"children":283},"Debug Server Tracking","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-server-tracking","docs\u002Fintegrations\u002Ftroubleshooting\u002Fdebug-server-tracking","Diagnose attribution gaps and signal inconsistencies across browser and server environments.",[],{"title":285,"path":286,"stem":287,"description":288,"order":88,"children":289},"Consistency Checks","\u002Fdocs\u002Fintegrations\u002Ftroubleshooting\u002Fconsistency-checks","docs\u002Fintegrations\u002Ftroubleshooting\u002Fconsistency-checks","Understand why conversion metrics may differ across platforms and how to validate signal reliability.",[],"Validate tracking behaviour and resolve common implementation issues.",{"title":292,"path":293,"stem":294,"children":295,"page":-1,"description":314,"order":315},"Production Readiness","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness","docs\u002Fintegrations\u002Fproduction-readiness\u002Findex",[296,302,308],{"title":297,"path":298,"stem":299,"description":300,"order":13,"children":301},"Protecting Data Integrity","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fdata-integrity","docs\u002Fintegrations\u002Fproduction-readiness\u002Fdata-integrity","Prevent test activity and configuration mistakes from affecting production attribution insights.",[],{"title":303,"path":304,"stem":305,"description":306,"order":31,"children":307},"Scaling Tracking","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fscaling-tracking","docs\u002Fintegrations\u002Fproduction-readiness\u002Fscaling-tracking","Maintain consistent attribution signals as traffic sources, domains, and growth initiatives expand.",[],{"title":309,"path":310,"stem":311,"description":312,"order":38,"children":313},"Maintain Signal Quality","\u002Fdocs\u002Fintegrations\u002Fproduction-readiness\u002Fmaintain-signal-quality","docs\u002Fintegrations\u002Fproduction-readiness\u002Fmaintain-signal-quality","Sustain reliable attribution insights as products evolve and new growth channels are introduced.",[],"Prepare your tracking architecture for real growth environments and long-term data reliability.",9,"Start with the implementation model, the quick-start path, and the tracking decisions needed to wire OneLence cleanly into your stack.",0,{"id":319,"title":320,"body":321,"description":68,"extension":761,"meta":762,"navigation":763,"path":66,"seo":764,"sitemap":767,"stem":67,"__hash__":768},"docs\u002Fdocs\u002Fintegrations\u002Fstart-integration\u002Fwebsite-builder-setup\u002Fwordpress.md","Install On WordPress",{"type":322,"value":323,"toc":754},"minimark",[324,348,363,366,371,374,377,380,506,514,523,526,531,534,573,582,588,605,608,612,625,630,652,662,665,669,672,693,720,726,729,733,740,743,750],[325,326,327],"blockquote",{},[328,329,330,331,339,340,343,344,347],"p",{},"✅ Introducing ",[332,333,334],"strong",{},[335,336,338],"a",{"href":337},"\u002Fconsent","OneLence Consent"," — for WordPress users, the ",[332,341,342],{},"easiest"," way to connect OneLence ",[332,345,346],{},"without"," manual code setup!",[325,349,350],{},[328,351,352,353,359,360,362],{},"Visit ",[332,354,355],{},[335,356,358],{"href":357},"\u002Fdocs\u002Fconsent\u002Fonelence-setup","this doc"," to learn how to setup via ",[332,361,338],{}," in Wordpress.",[328,364,365],{},"For users look for other ways to install OneLence, please refer to the following content:",[367,368,370],"h2",{"id":369},"install-the-sdk-in-wordpress","Install The SDK In WordPress",[328,372,373],{},"There are two common ways to load the Mark SDK across your entire WordPress website.",[328,375,376],{},"You can either add the SDK snippet directly to your theme files, or use a header script plugin.",[378,379],"docs-dynamic-fetch-button",{},[381,382,387],"pre",{"className":383,"code":384,"language":385,"meta":386,"style":386},"language-html shiki shiki-themes github-light github-dark","\u003Cscript src=\"https:\u002F\u002Funpkg.com\u002F@crelora\u002Fmark@latest\u002Fdist\u002Fbrowser.umd.js\">\u003C\u002Fscript>\n\u003Cscript>\n  Mark.init({\n    key: '{{OL_PUBLISHABLE_KEY}}',\n    require_consent: false,\n    autocapture: { pageview: true },\n    site_id: '{{OL_SITE_ID}}',\n    site_host: '{{OL_SITE_HOST}}'\n  });\n\u003C\u002Fscript>\n","html","",[388,389,390,421,429,440,451,462,473,483,491,496],"code",{"__ignoreMap":386},[391,392,394,398,402,406,409,413,416,418],"span",{"class":393,"line":13},"line",[391,395,397],{"class":396},"sVt8B","\u003C",[391,399,401],{"class":400},"s9eBZ","script",[391,403,405],{"class":404},"sScJk"," src",[391,407,408],{"class":396},"=",[391,410,412],{"class":411},"sZZnC","\"https:\u002F\u002Funpkg.com\u002F@crelora\u002Fmark@latest\u002Fdist\u002Fbrowser.umd.js\"",[391,414,415],{"class":396},">\u003C\u002F",[391,417,401],{"class":400},[391,419,420],{"class":396},">\n",[391,422,423,425,427],{"class":393,"line":31},[391,424,397],{"class":396},[391,426,401],{"class":400},[391,428,420],{"class":396},[391,430,431,434,437],{"class":393,"line":38},[391,432,433],{"class":396},"  Mark.",[391,435,436],{"class":404},"init",[391,438,439],{"class":396},"({\n",[391,441,442,445,448],{"class":393,"line":45},[391,443,444],{"class":396},"    key: ",[391,446,447],{"class":411},"'{{OL_PUBLISHABLE_KEY}}'",[391,449,450],{"class":396},",\n",[391,452,453,456,460],{"class":393,"line":88},[391,454,455],{"class":396},"    require_consent: ",[391,457,459],{"class":458},"sj4cs","false",[391,461,450],{"class":396},[391,463,464,467,470],{"class":393,"line":95},[391,465,466],{"class":396},"    autocapture: { pageview: ",[391,468,469],{"class":458},"true",[391,471,472],{"class":396}," },\n",[391,474,475,478,481],{"class":393,"line":204},[391,476,477],{"class":396},"    site_id: ",[391,479,480],{"class":411},"'{{OL_SITE_ID}}'",[391,482,450],{"class":396},[391,484,485,488],{"class":393,"line":211},[391,486,487],{"class":396},"    site_host: ",[391,489,490],{"class":411},"'{{OL_SITE_HOST}}'\n",[391,492,493],{"class":393,"line":315},[391,494,495],{"class":396},"  });\n",[391,497,499,502,504],{"class":393,"line":498},10,[391,500,501],{"class":396},"\u003C\u002F",[391,503,401],{"class":400},[391,505,420],{"class":396},[325,507,508],{},[328,509,510,513],{},[332,511,512],{},"Do Not"," copy the example values from this documentation, because the tracking key and site details shown here are for explanation only.",[325,515,516],{},[328,517,518,519,522],{},"In case you're logged in as an OneLence user, you can ",[332,520,521],{},"fetch real values"," and use the code directly for your integration.",[328,524,525],{},"Choose the approach that best matches your workflow and technical confidence.",[527,528,530],"h3",{"id":529},"option-1-add-the-snippet-in-headerphp","Option 1. Add The Snippet In header.php",[328,532,533],{},"This approach loads the SDK directly from your active theme.",[535,536,537,541,548,562],"ol",{},[538,539,540],"li",{},"Open your WordPress admin dashboard.",[538,542,543,544,547],{},"Navigate to ",[332,545,546],{},"Appearance → Theme File Editor",".",[538,549,550,551,547,554,557],{},"In the file list on the right side, locate and open ",[332,552,553],{},"header.php",[555,556],"br",{},[558,559],"img",{"alt":560,"src":561},"Insert snippet into header.php file on wordpress","\u002Fimage\u002Fdocs\u002Fwp_header_php.png",[538,563,564,565,568,569,572],{},"Inside the ",[388,566,567],{},"\u003Chead> … \u003C\u002Fhead>"," section, insert your Mark SDK snippet. Click ",[332,570,571],{},"Update File"," to save the changes.",[325,574,575],{},[328,576,577,578,581],{},"Use the ",[332,579,580],{},"auto-generated snippet from your OneLence onboarding"," workflow (image below):",[328,583,584],{},[558,585],{"alt":586,"src":587},"Setup via script snippet","\u002Fimage\u002Fdocs\u002Fintegration_script.png",[325,589,590],{},[328,591,592,593,596,597,600,601,604],{},"This ensures the correct credentials such as ",[388,594,595],{},"key",", ",[388,598,599],{},"site_id",", and ",[388,602,603],{},"site_host"," are included.",[328,606,607],{},"After saving, the SDK will load on every page of your site.",[527,609,611],{"id":610},"option-2-add-the-snippet-using-a-header-script-plugin","Option 2. Add The Snippet Using A Header Script Plugin",[328,613,614,615,596,618,621,622,547],{},"If you prefer not to edit theme files directly, you can use plugins such as ",[332,616,617],{},"Code Snippets",[332,619,620],{},"WPCode",", or ",[332,623,624],{},"Insert Headers and Footers",[626,627,629],"h4",{"id":628},"method-a-use-header-footer-injection","Method A. Use Header & Footer Injection",[535,631,632,635,646],{},[538,633,634],{},"Open your header script plugin.",[538,636,637,638,641,642,645],{},"Locate the ",[332,639,640],{},"Header"," or ",[332,643,644],{},"Header & Footer"," script section.",[538,647,648,649,651],{},"Paste your Mark SDK snippet into the ",[332,650,640],{}," area.",[328,653,654,658,659,547],{},[558,655],{"alt":656,"src":657},"Add snippet to Header via Code Snippets","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_header.png","\n4. Click ",[332,660,661],{},"Save Changes",[328,663,664],{},"This will inject the SDK globally across the site.",[626,666,668],{"id":667},"method-b-create-a-dedicated-snippet","Method B. Create A Dedicated Snippet",[328,670,671],{},"Some plugins allow creating structured snippets.",[535,673,674,680,686],{},[538,675,676,677,547],{},"Open the plugin and select ",[332,678,679],{},"Add Snippet",[538,681,682,683,547],{},"Choose ",[332,684,685],{},"Add Your Custom Code",[538,687,688,689,692],{},"Select ",[332,690,691],{},"HTML Snippet"," as the snippet type.",[328,694,695,699,700,702,703,547,706,708,712,713,715,716,719],{},[558,696],{"alt":697,"src":698},"Add snippet via customer codes in Code Snippets","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_html.png","\n4. Paste your Mark SDK snippet into the code editor.",[555,701],{},"\n5. Set the insertion location to ",[332,704,705],{},"Site Wide Header",[555,707],{},[558,709],{"alt":710,"src":711},"Select site wide header in Code Snippets","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_loc.png","\n6. Save the snippet.",[555,714],{},"\n7. Return to the snippet list and toggle the snippet ",[332,717,718],{},"On"," to activate it.",[328,721,722],{},[558,723],{"alt":724,"src":725},"Toggle the snippet on","\u002Fimage\u002Fdocs\u002Fwp_code_snippet_toggle.png",[328,727,728],{},"Once enabled, the SDK will begin loading on all pages.",[527,730,732],{"id":731},"recommended-approach","Recommended Approach",[328,734,735,736,739],{},"For most WordPress websites, using a ",[332,737,738],{},"header script plugin"," is the safest option.",[328,741,742],{},"It avoids theme update conflicts and keeps tracking logic easier to manage later.",[328,744,745,746,749],{},"You can visit the ",[335,747,748],{"href":188},"advanced tracking guide"," for wordpress users for more tracking setups.",[751,752,753],"style",{},"html pre.shiki code .sVt8B, html code.shiki .sVt8B{--shiki-default:#24292E;--shiki-dark:#E1E4E8}html pre.shiki code .s9eBZ, html code.shiki .s9eBZ{--shiki-default:#22863A;--shiki-dark:#85E89D}html pre.shiki code .sScJk, html code.shiki .sScJk{--shiki-default:#6F42C1;--shiki-dark:#B392F0}html pre.shiki code .sZZnC, html code.shiki .sZZnC{--shiki-default:#032F62;--shiki-dark:#9ECBFF}html pre.shiki code .sj4cs, html code.shiki .sj4cs{--shiki-default:#005CC5;--shiki-dark:#79B8FF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":386,"searchDepth":31,"depth":31,"links":755},[756],{"id":369,"depth":31,"text":370,"children":757},[758,759,760],{"id":529,"depth":38,"text":530},{"id":610,"depth":38,"text":611},{"id":731,"depth":38,"text":732},"md",{},{"title":65,"order":13},{"title":765,"description":766},"How to Install OneLence Tracking on WordPress","Add the OneLence tracking snippet to WordPress to capture page views, attribution parameters, and conversion-ready visitor signals. This guide covers practical setup options for WordPress sites without heavy code changes.",{"loc":66},"7RWA7J1RYTt2IzQrd6IYN5vmi1he_5AFuXx6rLrOd08",[770,774,778,782,786,790,794,797,801,805,809,813,817,821,825,829,833,837,841,845,849,853,857,860,864,868,872,876,879,883,887,891,895,899,903,907,911,915,919,923,926,929,933,936,939,943,947,951,955,959,962],{"bodyText":771,"description":197,"path":195,"searchText":772,"title":773},"runtime-initialization-strategy Runtime Initialization Strategy cross-domain-attribution-engineering Cross-Domain Attribution Engineering identity-linking-and-lifecycle-enrichment Identity Linking and Lifecycle Enrichment programmatic-behavioural-conversion-events Programmatic Behavioural & Conversion Events accessing-visitor-identifiers-for-hybrid-attribution Accessing Visitor Identifiers for Hybrid Attribution server-runtime-configuration-options Server Runtime Configuration Options per-event-context-overrides Per-event Context Overrides","configure tracking via sdk (developer setup) implement precise tracking behaviour using runtime configuration and programmatic event control. runtime-initialization-strategy runtime initialization strategy cross-domain-attribution-engineering cross-domain attribution engineering identity-linking-and-lifecycle-enrichment identity linking and lifecycle enrichment programmatic-behavioural-conversion-events programmatic behavioural & conversion events accessing-visitor-identifiers-for-hybrid-attribution accessing visitor identifiers for hybrid attribution server-runtime-configuration-options server runtime configuration options per-event-context-overrides per-event context overrides","Configure Tracking via SDK (Developer Setup)",{"bodyText":775,"description":190,"path":188,"searchText":776,"title":777},"example-1-track-visits-to-a-confirmation-page Example 1. Track Visits To A Confirmation Page use-case Use Case why-this-is-important Why This Is Important step-by-step-setup Step-By-Step Setup example-2-track-clicks-on-a-specific-button Example 2. Track Clicks On A Specific Button use-case-1 Use Case why-this-is-important-1 Why This Is Important step-by-step-setup-1 Step-By-Step Setup step-1-add-an-anchor-id-to-the-button Step 1. Add An Anchor ID To The Button step-2-create-the-tracking-snippet Step 2. Create The Tracking Snippet step-3-configure-snippet-placement Step 3. Configure Snippet Placement recommended-beginner-tracking-strategy Recommended Beginner Tracking Strategy what-you-should-see-after-setup What You Should See After Setup","configure tracking events on wordpress understand where to place tracking code in wordpress and how to start with a simple and reliable setup. example-1-track-visits-to-a-confirmation-page example 1. track visits to a confirmation page use-case use case why-this-is-important why this is important step-by-step-setup step-by-step setup example-2-track-clicks-on-a-specific-button example 2. track clicks on a specific button use-case-1 use case why-this-is-important-1 why this is important step-by-step-setup-1 step-by-step setup step-1-add-an-anchor-id-to-the-button step 1. add an anchor id to the button step-2-create-the-tracking-snippet step 2. create the tracking snippet step-3-configure-snippet-placement step 3. configure snippet placement recommended-beginner-tracking-strategy recommended beginner tracking strategy what-you-should-see-after-setup what you should see after setup","Configure Tracking Events On WordPress",{"bodyText":779,"description":192,"path":183,"searchText":780,"title":781},"default-installation-snippet Default Installation Snippet parameter-explanation Parameter Explanation optional-parameters-to-add Optional Parameters to Add complete-configuration-example Complete Configuration Example when-snippet-configuration-is-not-enough When Snippet Configuration is Not Enough","configure tracking via script snippet understand and customise each tracking parameter without developer tooling. default-installation-snippet default installation snippet parameter-explanation parameter explanation optional-parameters-to-add optional parameters to add complete-configuration-example complete configuration example when-snippet-configuration-is-not-enough when snippet configuration is not enough","Configure Tracking via Script Snippet",{"bodyText":783,"description":167,"path":165,"searchText":784,"title":785},"overview Overview consent-modes Consent Modes available-options Available options how-consent-affects-tracking How Consent Affects Tracking before-consent-is-granted Before consent is granted after-consent-is-granted After consent is granted updating-consent-state Updating Consent State typical-integration-flow Typical Integration Flow common-mistakes Common Mistakes consent-not-granted-during-testing Consent not granted during testing consent-signal-not-connected Consent signal not connected using-incorrect-consent-mode Using incorrect consent mode when-to-use-each-mode When to Use Each Mode debugging-consent-behaviour Debugging Consent Behaviour summary Summary","consent & privacy handling control when tracking starts and how visitor data is captured based on user consent. overview overview consent-modes consent modes available-options available options how-consent-affects-tracking how consent affects tracking before-consent-is-granted before consent is granted after-consent-is-granted after consent is granted updating-consent-state updating consent state typical-integration-flow typical integration flow common-mistakes common mistakes consent-not-granted-during-testing consent not granted during testing consent-signal-not-connected consent signal not connected using-incorrect-consent-mode using incorrect consent mode when-to-use-each-mode when to use each mode debugging-consent-behaviour debugging consent behaviour summary summary","Consent & Privacy Handling",{"bodyText":787,"description":179,"path":177,"searchText":788,"title":789},"multi-domain-journey-challenges Multi-Domain Journey Challenges cookie-domain-configuration Cookie Domain Configuration cross-domain-bridging-mechanisms Cross-Domain Bridging Mechanisms best-practices-for-cross-domain-tracking Best Practices for Cross-Domain Tracking","cross-domain attribution configuration maintain consistent visitor attribution across multiple domains and marketing surfaces. multi-domain-journey-challenges multi-domain journey challenges cookie-domain-configuration cookie domain configuration cross-domain-bridging-mechanisms cross-domain bridging mechanisms best-practices-for-cross-domain-tracking best practices for cross-domain tracking","Cross-Domain Attribution Configuration",{"bodyText":791,"description":203,"path":201,"searchText":792,"title":793},"verify-sdk-initialization Verify SDK Initialization confirm-page-view-tracking Confirm Page View Tracking test-attribution-parameter-capture Test Attribution Parameter Capture validate-custom-event-emission Validate Custom Event Emission troubleshoot-hybrid-and-server-tracking Troubleshoot Hybrid and Server Tracking when-to-seek-integration-support When to Seek Integration Support","debugging & integration verification validate tracking behaviour and diagnose common implementation issues. verify-sdk-initialization verify sdk initialization confirm-page-view-tracking confirm page view tracking test-attribution-parameter-capture test attribution parameter capture validate-custom-event-emission validate custom event emission troubleshoot-hybrid-and-server-tracking troubleshoot hybrid and server tracking when-to-seek-integration-support when to seek integration support","Debugging & Integration Verification",{"bodyText":386,"description":213,"path":154,"searchText":795,"title":796},"advanced tracking configuration configure tracking behaviour for real-world production environments.","Advanced Tracking Configuration",{"bodyText":798,"description":210,"path":208,"searchText":799,"title":800},"defining-site-boundaries Defining Site Boundaries maintaining-attribution-continuity Maintaining Attribution Continuity environment-segmentation Environment Segmentation multi-tenant-and-white-label-considerations Multi-Tenant and White-Label Considerations planning-for-long-term-data-reliability Planning for Long-Term Data Reliability","multi-site tracking architecture design a scalable tracking structure for products operating across multiple sites, domains, or environments. defining-site-boundaries defining site boundaries maintaining-attribution-continuity maintaining attribution continuity environment-segmentation environment segmentation multi-tenant-and-white-label-considerations multi-tenant and white-label considerations planning-for-long-term-data-reliability planning for long-term data reliability","Multi-Site Tracking Architecture",{"bodyText":802,"description":173,"path":171,"searchText":803,"title":804},"automatic-page-view-capture Automatic Page View Capture single-page-application-routing Single-Page Application Routing manual-page-tracking-scenarios Manual Page Tracking Scenarios avoiding-duplicate-navigation-signals Avoiding Duplicate Navigation Signals","automatic pageview & route tracking configure how page navigation events are detected and recorded. automatic-page-view-capture automatic page view capture single-page-application-routing single-page application routing manual-page-tracking-scenarios manual page tracking scenarios avoiding-duplicate-navigation-signals avoiding duplicate navigation signals","Automatic Pageview & Route Tracking",{"bodyText":806,"description":161,"path":159,"searchText":807,"title":808},"sdk-initialization SDK Initialization consent-gating-behaviour Consent Gating Behaviour runtime-consent-updates Runtime Consent Updates lifecycle-impact-on-attribution-accuracy Lifecycle Impact on Attribution Accuracy","tracking lifecycle & consent handling control when tracking starts, persists, and emits signals. sdk-initialization sdk initialization consent-gating-behaviour consent gating behaviour runtime-consent-updates runtime consent updates lifecycle-impact-on-attribution-accuracy lifecycle impact on attribution accuracy","Tracking Lifecycle & Consent Handling",{"bodyText":810,"description":143,"path":141,"searchText":811,"title":812},"automatic-attribution-parameter-capture Automatic Attribution Parameter Capture attribution-persistence-behaviour Attribution Persistence Behaviour custom-query-parameter-capture Custom Query Parameter Capture why-correct-attribution-capture-matters Why Correct Attribution Capture Matters","how attribution signals are captured understand automatic parameter detection and persistence. automatic-attribution-parameter-capture automatic attribution parameter capture attribution-persistence-behaviour attribution persistence behaviour custom-query-parameter-capture custom query parameter capture why-correct-attribution-capture-matters why correct attribution capture matters","How Attribution Signals Are Captured",{"bodyText":814,"description":151,"path":136,"searchText":815,"title":816},"overview Overview","attribution & tracking parameters understand how marketing signals are automatically captured and connected to user journeys in onelence. overview overview","Attribution & Tracking Parameters",{"bodyText":818,"description":149,"path":147,"searchText":819,"title":820},"visitor-identifier-concept Visitor Identifier Concept use-visitor-id-for-server-side-attribution Use Visitor ID for Server-Side Attribution user-identification-signals User Identification Signals attribution-continuity-considerations Attribution Continuity Considerations","visitor identity & attribution continuity connect browser activity and backend outcomes through consistent identifiers. visitor-identifier-concept visitor identifier concept use-visitor-id-for-server-side-attribution use visitor id for server-side attribution user-identification-signals user identification signals attribution-continuity-considerations attribution continuity considerations","Visitor Identity & Attribution Continuity",{"bodyText":822,"description":247,"path":245,"searchText":823,"title":824},"understanding-b2b-conversion-dynamics Understanding B2B Conversion Dynamics typical-lead-journey-stages Typical Lead Journey Stages recommended-lead-engagement-events Recommended Lead Engagement Events defining-b2b-conversion-signals Defining B2B Conversion Signals implementation-example-lead-funnel-tracking Implementation Example (Lead Funnel Tracking) measurement-insights-enabled Measurement Insights Enabled","b2b & lead-driven growth tracking best practice design tracking signals that reflect complex decision journeys and long conversion cycles. understanding-b2b-conversion-dynamics understanding b2b conversion dynamics typical-lead-journey-stages typical lead journey stages recommended-lead-engagement-events recommended lead engagement events defining-b2b-conversion-signals defining b2b conversion signals implementation-example-lead-funnel-tracking implementation example (lead funnel tracking) measurement-insights-enabled measurement insights enabled","B2B & Lead-Driven Growth Tracking Best Practice",{"bodyText":826,"description":241,"path":239,"searchText":827,"title":828},"understanding-content-driven-growth Understanding Content-Driven Growth typical-audience-journey Typical Audience Journey recommended-engagement-events Recommended Engagement Events defining-content-conversion-signals Defining Content Conversion Signals implementation-example-engagement-to-conversion-flow Implementation Example (Engagement-to-Conversion Flow) measurement-insights-enabled Measurement Insights Enabled","content, media & community tracking best practice measure how audience engagement evolves into influence, trust, and ultimately conversion outcomes. understanding-content-driven-growth understanding content-driven growth typical-audience-journey typical audience journey recommended-engagement-events recommended engagement events defining-content-conversion-signals defining content conversion signals implementation-example-engagement-to-conversion-flow implementation example (engagement-to-conversion flow) measurement-insights-enabled measurement insights enabled","Content, Media & Community Tracking Best Practice",{"bodyText":830,"description":229,"path":227,"searchText":831,"title":832},"typical-ecommerce-journey Typical Ecommerce Journey recommended-shopping-events Recommended Shopping Events defining-conversion-signals Defining Conversion Signals implementation-example-browser-tracking Implementation Example (Browser Tracking) measurement-insights-enabled Measurement Insights Enabled","ecommerce funnel tracking best practice track shopper intent and purchasing behaviour across the product discovery and checkout journey. typical-ecommerce-journey typical ecommerce journey recommended-shopping-events recommended shopping events defining-conversion-signals defining conversion signals implementation-example-browser-tracking implementation example (browser tracking) measurement-insights-enabled measurement insights enabled","Ecommerce Funnel Tracking Best Practice",{"bodyText":834,"description":254,"path":216,"searchText":835,"title":836},"what-you-will-learn What You Will Learn how-to-use-this-chapter How to Use This Chapter structure-of-this-chapter Structure of This Chapter","tracking design best practices learn how to structure events and conversions for real business scenarios using proven tracking models. what-you-will-learn what you will learn how-to-use-this-chapter how to use this chapter structure-of-this-chapter structure of this chapter","Tracking Design Best Practices",{"bodyText":838,"description":235,"path":233,"searchText":839,"title":840},"understanding-marketplace-behaviour Understanding Marketplace Behaviour typical-marketplace-journey Typical Marketplace Journey recommended-interaction-events Recommended Interaction Events defining-marketplace-conversion-signals Defining Marketplace Conversion Signals implementation-example-interaction-driven-tracking Implementation Example (Interaction-Driven Tracking) measurement-insights-enabled Measurement Insights Enabled","marketplace & platform tracking best practice track multi-sided interactions where value is created through matching supply and demand. understanding-marketplace-behaviour understanding marketplace behaviour typical-marketplace-journey typical marketplace journey recommended-interaction-events recommended interaction events defining-marketplace-conversion-signals defining marketplace conversion signals implementation-example-interaction-driven-tracking implementation example (interaction-driven tracking) measurement-insights-enabled measurement insights enabled","Marketplace & Platform Tracking Best Practice",{"bodyText":842,"description":252,"path":250,"searchText":843,"title":844},"understanding-multi-surface-growth-environments Understanding Multi-Surface Growth Environments typical-cross-surface-user-journey Typical Cross-Surface User Journey recommended-tracking-structure Recommended Tracking Structure using-site-context-in-event-tracking Using Site Context in Event Tracking cross-domain-attribution-considerations Cross-Domain Attribution Considerations measurement-insights-enabled Measurement Insights Enabled","multi-site & multi-product tracking best practice design tracking structures that maintain attribution continuity across domains, products, and growth surfaces. understanding-multi-surface-growth-environments understanding multi-surface growth environments typical-cross-surface-user-journey typical cross-surface user journey recommended-tracking-structure recommended tracking structure using-site-context-in-event-tracking using site context in event tracking cross-domain-attribution-considerations cross-domain attribution considerations measurement-insights-enabled measurement insights enabled","Multi-Site & Multi-Product Tracking Best Practice",{"bodyText":846,"description":223,"path":221,"searchText":847,"title":848},"typical-saas-journey Typical SaaS Journey recommended-lifecycle-events Recommended Lifecycle Events defining-conversion-signals Defining Conversion Signals implementation-example-browser-tracking Implementation Example (Browser Tracking) measurement-insights-enabled Measurement Insights Enabled","saas funnel tracking best practice design a structured event model that reflects how users discover, evaluate, and convert within a subscription product. typical-saas-journey typical saas journey recommended-lifecycle-events recommended lifecycle events defining-conversion-signals defining conversion signals implementation-example-browser-tracking implementation example (browser tracking) measurement-insights-enabled measurement insights enabled","SaaS Funnel Tracking Best Practice",{"bodyText":850,"description":119,"path":117,"searchText":851,"title":852},"how-does-it-work How Does It Work implementation-concept Implementation Concept example Example use-case-limitation Use Case Limitation","browser-side conversion tracking capture conversion actions directly within the user’s browser session. how-does-it-work how does it work implementation-concept implementation concept example example use-case-limitation use case limitation","Browser-Side Conversion Tracking",{"bodyText":854,"description":131,"path":129,"searchText":855,"title":856},"overview Overview core-implementation-principles Core Implementation Principles track-only-meaningful-outcomes Track only meaningful outcomes avoid-duplicate-firing Avoid duplicate firing prefer-validated-states-over-ui-assumptions Prefer validated states over UI assumptions include-consistent-value-context Include consistent value context align-browser-and-server-logic Align browser and server logic why-signal-quality-matters Why signal quality matters","conversion signal quality principles design reliable outcome signals for accurate attribution. overview overview core-implementation-principles core implementation principles track-only-meaningful-outcomes track only meaningful outcomes avoid-duplicate-firing avoid duplicate firing prefer-validated-states-over-ui-assumptions prefer validated states over ui assumptions include-consistent-value-context include consistent value context align-browser-and-server-logic align browser and server logic why-signal-quality-matters why signal quality matters","Conversion Signal Quality Principles",{"bodyText":386,"description":133,"path":100,"searchText":858,"title":859},"event & conversion design learn how onelence turns tracked activity into meaningful growth signals by distinguishing general events from true business outcomes.","Event & Conversion Design",{"bodyText":861,"description":125,"path":123,"searchText":862,"title":863},"server-side-conversion-tracking Server-Side Conversion Tracking when-to-use When to Use example Example hybrid-conversion-tracking Hybrid Conversion Tracking example-1 Example:","server-side & hybrid conversion tracking record confirmed business outcomes through backend logic or combined tracking flows. server-side-conversion-tracking server-side conversion tracking when-to-use when to use example example hybrid-conversion-tracking hybrid conversion tracking example-1 example:","Server-Side & Hybrid Conversion Tracking",{"bodyText":865,"description":113,"path":111,"searchText":866,"title":867},"what-are-conversions What are Conversions how-to-determine-conversion-events How to Determine Conversion Events micro-conversions Micro conversions macro-conversions Macro conversions design-principles-for-conversion-signals Design Principles for Conversion Signals prioritise-outcome-driven-actions Prioritise outcome-driven actions avoid-low-intent-or-high-frequency-signals Avoid low-intent or high-frequency signals maintain-consistency-across-environments Maintain consistency across environments design-for-decision-relevance Design for decision relevance","from events to conversions understand how selected events represent measurable business outcomes. what-are-conversions what are conversions how-to-determine-conversion-events how to determine conversion events micro-conversions micro conversions macro-conversions macro conversions design-principles-for-conversion-signals design principles for conversion signals prioritise-outcome-driven-actions prioritise outcome-driven actions avoid-low-intent-or-high-frequency-signals avoid low-intent or high-frequency signals maintain-consistency-across-environments maintain consistency across environments design-for-decision-relevance design for decision relevance","From Events to Conversions",{"bodyText":869,"description":107,"path":105,"searchText":870,"title":871},"what-are-events What are Events how-events-are-triggered How Events are Triggered what-can-events-do What Can Events Do","understand events in onelence learn how onelence records behavioural signals across user journeys. what-are-events what are events how-events-are-triggered how events are triggered what-can-events-do what can events do","Understand Events in OneLence",{"bodyText":873,"description":316,"path":6,"searchText":874,"title":875},"get-started-with-onelence Get Started with OneLence what-youll-learn What you’ll learn recommended-path Recommended path","setup & integration start with the implementation model, the quick-start path, and the tracking decisions needed to wire onelence cleanly into your stack. get-started-with-onelence get started with onelence what-youll-learn what you’ll learn recommended-path recommended path","Setup & Integration",{"bodyText":877,"description":12,"path":10,"searchText":878,"title":5},"purpose-of-this-guide Purpose of this Guide who-this-guide-is-for Who This Guide Is For integration-paths-at-a-glance Integration Paths at a Glance browser-sdk-tracking Browser SDK Tracking server-side-event-ingestion Server-Side Event Ingestion hybrid-tracking-architecture-recommended Hybrid Tracking Architecture (Recommended)","overview understand what onelence tracking enables and how connected journey signals form the foundation for decision-ready growth intelligence. purpose-of-this-guide purpose of this guide who-this-guide-is-for who this guide is for integration-paths-at-a-glance integration paths at a glance browser-sdk-tracking browser sdk tracking server-side-event-ingestion server-side event ingestion hybrid-tracking-architecture-recommended hybrid tracking architecture (recommended)",{"bodyText":880,"description":300,"path":298,"searchText":881,"title":882},"separate-testing-and-production-traffic Separate Testing And Production Traffic manage-tracking-keys-carefully Manage Tracking Keys Carefully validate-integrations-before-campaign-launch Validate Integrations Before Campaign Launch monitor-early-signal-patterns Monitor Early Signal Patterns","protecting data integrity across environments prevent test activity and configuration mistakes from affecting production attribution insights. separate-testing-and-production-traffic separate testing and production traffic manage-tracking-keys-carefully manage tracking keys carefully validate-integrations-before-campaign-launch validate integrations before campaign launch monitor-early-signal-patterns monitor early signal patterns","Protecting Data Integrity Across Environments",{"bodyText":884,"description":314,"path":293,"searchText":885,"title":886},"purpose-of-this-chapter Purpose Of This Chapter","production readiness & scaling signals prepare your tracking architecture for real growth environments and long-term data reliability. purpose-of-this-chapter purpose of this chapter","Production Readiness & Scaling Signals",{"bodyText":888,"description":312,"path":310,"searchText":889,"title":890},"review-conversion-definitions-regularly Review Conversion Definitions Regularly audit-event-structure-and-naming Audit Event Structure And Naming introduce-new-channels-with-controlled-testing Introduce New Channels With Controlled Testing monitor-attribution-stability-over-time Monitor Attribution Stability Over Time","maintaining signal quality over time sustain reliable attribution insights as products evolve and new growth channels are introduced. review-conversion-definitions-regularly review conversion definitions regularly audit-event-structure-and-naming audit event structure and naming introduce-new-channels-with-controlled-testing introduce new channels with controlled testing monitor-attribution-stability-over-time monitor attribution stability over time","Maintaining Signal Quality Over Time",{"bodyText":892,"description":306,"path":304,"searchText":893,"title":894},"coordinate-tracking-across-multiple-entry-points Coordinate Tracking Across Multiple Entry Points manage-high-traffic-campaign-activity Manage High-Traffic Campaign Activity maintain-consistent-event-naming-across-teams Maintain Consistent Event Naming Across Teams coordinate-hybrid-conversion-emission Coordinate Hybrid Conversion Emission","scaling tracking across campaigns & surfaces maintain consistent attribution signals as traffic sources, domains, and growth initiatives expand. coordinate-tracking-across-multiple-entry-points coordinate tracking across multiple entry points manage-high-traffic-campaign-activity manage high-traffic campaign activity maintain-consistent-event-naming-across-teams maintain consistent event naming across teams coordinate-hybrid-conversion-emission coordinate hybrid conversion emission","Scaling Tracking Across Campaigns & Surfaces",{"bodyText":896,"description":75,"path":73,"searchText":897,"title":898},"overview Overview step-1-install-the-sdk-package Step 1. Install the SDK package step-2- -the-sdk Step 2. Import the SDK step-3-initialize-base-tracking Step 3. 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Install the OneLence Connect App step-2-connect-your-shopify-store-to-onelence Step 2. Connect your Shopify Store to OneLence step-3-confirm-tracking-is-working Step 3. Confirm Tracking is Working step-4-understanding-advanced-tracking-settings Step 4. 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Confirm your Stripe Account is Connected step-3-verify-payment-tracking-is-working Step 3. Verify Payment Tracking is Working step-4-extend-tracking-beyond-payments Step 4. Extend Tracking Beyond Payments","stripe tracking integration guide connect stripe to onelence to send payment-related events and validate your revenue signal flow. from-stripe-marketplace from stripe marketplace from-onelence-onboarding from onelence onboarding step-2-confirm-your-stripe-account-is-connected step 2. confirm your stripe account is connected step-3-verify-payment-tracking-is-working step 3. verify payment tracking is working step-4-extend-tracking-beyond-payments step 4. extend tracking beyond payments","Stripe Tracking Integration Guide",{"bodyText":916,"description":94,"path":92,"searchText":917,"title":918},"overview Overview triggering-your-first-signal Triggering your first signal what-happens-when-the-first-event-is-received What happens when the first event is received if-no-event-appears If no event appears what-to-do-next What to do next","verify your first tracking signal confirm that base tracking is active by observing your first incoming event in onelence. overview overview triggering-your-first-signal triggering your first signal what-happens-when-the-first-event-is-received what happens when the first event is received if-no-event-appears if no event appears what-to-do-next what to do next","Verify Your First Tracking Signal",{"bodyText":920,"description":70,"path":61,"searchText":921,"title":922},"overview Overview use-the-snippet-from-your-own-onelence-onboarding-page Use the snippet from your own OneLence onboarding page where-to-place-the-snippet Where to place the snippet what-happens-after-installation What happens after installation","install sdk via script snippet add the onelence browser snippet to your website to start capturing page views, visitor sessions, and attribution signals. overview overview use-the-snippet-from-your-own-onelence-onboarding-page use the snippet from your own onelence onboarding page where-to-place-the-snippet where to place the snippet what-happens-after-installation what happens after installation","Install SDK via Script Snippet",{"bodyText":924,"description":68,"path":66,"searchText":925,"title":320},"install-the-sdk-in-wordpress Install The SDK In WordPress option-1-add-the-snippet-in-headerphp option-2-add-the-snippet-using-a-header-script-plugin Option 2. Add The Snippet Using A Header Script Plugin recommended-approach Recommended Approach","install on wordpress add the onelence mark sdk to your wordpress website to enable base tracking, visitor identification, and conversion measurement with minimal setup effort. install-the-sdk-in-wordpress install the sdk in wordpress option-1-add-the-snippet-in-headerphp option-2-add-the-snippet-using-a-header-script-plugin option 2. add the snippet using a header script plugin recommended-approach recommended approach",{"bodyText":386,"description":37,"path":35,"searchText":927,"title":928},"consent, identity, and data continuity explore how onelence maintains journey continuity through consent-aware identity mechanisms while supporting privacy-conscious tracking practices.","Consent, Identity, and Data Continuity",{"bodyText":930,"description":47,"path":17,"searchText":931,"title":932},"the-signal-lifecycle-in-onelence The Signal Lifecycle in OneLence","tracking architecture fundamentals learn how behavioural signals, attribution context, and confirmed business outcomes are connected across browser and server environments. the-signal-lifecycle-in-onelence the signal lifecycle in onelence","Tracking Architecture Fundamentals",{"bodyText":386,"description":30,"path":28,"searchText":934,"title":935},"signal maturation and insight reliability learn how tracking signals evolve over time and why early data should be interpreted differently from mature attribution insights.","Signal Maturation and Insight Reliability",{"bodyText":386,"description":44,"path":42,"searchText":937,"title":938},"from signals to growth decisions see how connected behavioural and conversion signals translate into actionable intelligence that supports marketing and product growth decisions.","From Signals to Growth Decisions",{"bodyText":940,"description":24,"path":22,"searchText":941,"title":942},"browser-side-tracking Browser-Side Tracking server-side-tracking Server-Side Tracking hybrid-tracking-as-the-recommended-model Hybrid Tracking as the Recommended Model","client-side and server-side tracking roles understand how browser signals capture marketing context while server events confirm reliable business outcomes, and why combining both creates stronger attribution accuracy. browser-side-tracking browser-side tracking server-side-tracking server-side tracking hybrid-tracking-as-the-recommended-model hybrid tracking as the recommended model","Client-Side and Server-Side Tracking Roles",{"bodyText":944,"description":270,"path":268,"searchText":945,"title":946},"common-integration-issues Common Integration Issues common-configuration-mistakes Common Configuration Mistakes incorrect-tracking-key Incorrect Tracking Key script-installed-in-the-wrong-location Script Installed in the Wrong Location consent-blocking-tracking Consent Blocking Tracking no-trackable-user-actions No Trackable User Actions using-the-wrong-sdk-environment Using the Wrong SDK Environment technical-integration-issues Technical Integration Issues server-and-browser-identity-not-linked Server and Browser Identity Not Linked javascript-errors-blocking-sdk-execution JavaScript Errors Blocking SDK Execution common-error-codes Common Error Codes recommended-quick-diagnostic-flow Recommended Quick Diagnostic Flow","common integration issues identify typical configuration mistakes that prevent tracking signals from appearing. common-integration-issues common integration issues common-configuration-mistakes common configuration mistakes incorrect-tracking-key incorrect tracking key script-installed-in-the-wrong-location script installed in the wrong location consent-blocking-tracking consent blocking tracking no-trackable-user-actions no trackable user actions using-the-wrong-sdk-environment using the wrong sdk environment technical-integration-issues technical integration issues server-and-browser-identity-not-linked server and browser identity not linked javascript-errors-blocking-sdk-execution javascript errors blocking sdk execution common-error-codes common error codes recommended-quick-diagnostic-flow recommended quick diagnostic flow","Common Integration Issues",{"bodyText":948,"description":288,"path":286,"searchText":949,"title":950},"attribution-window-differences Attribution Window Differences event-definition-inconsistencies Event Definition Inconsistencies hybrid-signal-timing-effects Hybrid Signal Timing Effects testing-and-validation-best-practices Testing And Validation Best Practices interpreting-conversion-intelligence Interpreting Conversion Intelligence","conversion & attribution consistency checks understand why conversion metrics may differ across platforms and how to validate signal reliability. attribution-window-differences attribution window differences event-definition-inconsistencies event definition inconsistencies hybrid-signal-timing-effects hybrid signal timing effects testing-and-validation-best-practices testing and validation best practices interpreting-conversion-intelligence interpreting conversion intelligence","Conversion & Attribution Consistency Checks",{"bodyText":952,"description":276,"path":274,"searchText":953,"title":954},"verifying-sdk-initialisation Verifying SDK Initialisation inspecting-event-transmission Inspecting Event Transmission validating-visitor-identity-availability Validating Visitor Identity Availability checking-automatic-page-view-behaviour Checking Automatic Page View Behaviour using-debug-mode-for-integration-testing Using Debug Mode For Integration Testing","debugging browser tracking diagnose client-side tracking behaviour using browser tools and sdk diagnostics. verifying-sdk-initialisation verifying sdk initialisation inspecting-event-transmission inspecting event transmission validating-visitor-identity-availability validating visitor identity availability checking-automatic-page-view-behaviour checking automatic page view behaviour using-debug-mode-for-integration-testing using debug mode for integration testing","Debugging Browser Tracking",{"bodyText":956,"description":282,"path":280,"searchText":957,"title":958},"confirming-server-sdk-initialisation Confirming Server SDK Initialisation validating-visitor-identity-linkage Validating Visitor Identity Linkage checking-webhook-postback-timing Checking Webhook & Postback Timing ensuring-site-context-consistency Ensuring Site Context Consistency diagnosing-conversion-duplication Diagnosing Conversion Duplication","debugging server & hybrid tracking diagnose attribution gaps and signal inconsistencies across browser and server environments. confirming-server-sdk-initialisation confirming server sdk initialisation validating-visitor-identity-linkage validating visitor identity linkage checking-webhook-postback-timing checking webhook & postback timing ensuring-site-context-consistency ensuring site context consistency diagnosing-conversion-duplication diagnosing conversion duplication","Debugging Server & Hybrid Tracking",{"bodyText":884,"description":290,"path":257,"searchText":960,"title":961},"verification & troubleshooting validate tracking behaviour and resolve common implementation issues. purpose-of-this-chapter purpose of this chapter","Verification & Troubleshooting",{"bodyText":963,"description":264,"path":262,"searchText":964,"title":965},"checking-initial-event-reception Checking Initial Event Reception understanding-signal-processing-timing Understanding Signal Processing Timing common-false-alarm-situations Common “False Alarm” Situations recommended-verification-test-flow Recommended Verification Test Flow","verifying tracking & understanding signal timing confirm that events are received and understand when signals become visible. checking-initial-event-reception checking initial event reception understanding-signal-processing-timing understanding signal processing timing common-false-alarm-situations common “false alarm” situations recommended-verification-test-flow recommended verification test flow","Verifying Tracking & Understanding Signal Timing",1775655679902]