# OneLence

> OneLence is the growth operating system for founders and marketing teams. It watches the whole growth engine (website journeys and conversions, ad platforms, search, AI assistants and affiliate partners) and says what deserves attention, what to do about it and how sure it is, even when attribution is incomplete. It works in the OneLence web app and inside AI assistants (Claude, ChatGPT, Cursor and other MCP clients).

OneLence is built by Crelora GmbH (crelora.com), based in Germany. Every recommendation carries a confidence level, the supporting evidence, what is still missing and when to review it. Nothing changes without the user's confirmation, and OneLence never touches ad accounts or moves money through AI tools. Plans start at $49/month with a 7-day free trial.

## What OneLence does

- Daily briefing: what to focus on today, and which channels and partners to scale, hold or stop, with reasons and evidence.
- Decisions: scale, hold or stop per source, with confidence, missing evidence and a next review date. When the evidence is too thin, the decision is hold.
- Source and campaign attribution: each conversion goes to one source, the last tagged touch before it (UTM link, ad click ID, affiliate link or coupon code, preferring the 72 hours before the sale); visitors, conversions, revenue and revenue divided by spend per source; how often each source comes first, in between or last before a conversion.
- Affiliate and partner performance: partners, coupons, clicks and conversions side by side; commission de-duplication across Awin, Impact and UpPromote; partner discovery (beta): sites, creators and Reddit communities that already promote similar brands, with their affiliate links, networks, Google traffic estimate and contacts, ranked by fit, and a drafted first message.
- AI visibility (AEO/GEO, Premium and Scale, beta): AI answers (tracked questions asked every week on ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and AI Mode, with how often each names and links the brand, share of voice against competitors and the sources AI cites), AI crawler visits and assistant page fetches, AI-referred visitors and the conversions they bring, a site check for AI crawlers (robots.txt, pages without JavaScript, sitemaps, llms.txt) and drafts of the fixes. AI answers, the site check and fix drafts are rolling out to Premium and Scale workspaces.
- SEO opportunities (Premium and Scale, beta): Google Search Console and Bing Webmaster data turned into ranked page opportunities with a next step.
- Bot and AI crawler tracking (Premium and Scale, beta): crawlers and AI agents by type, with the most active ones named.
- Change log: record business changes ("we doubled the TikTok budget") and watch what follows.
- Diagnosis (Premium and Scale): tests hypotheses about why a metric moved against the evidence, and says when the evidence is not enough.

## Connect OneLence to AI assistants

- [OneLence MCP server](https://onelence.com/integrations/mcp): https://mcp.onelence.com (Streamable HTTP, OAuth), 35 tools, available as a Claude connector; plugins for ChatGPT/Codex, Cursor and Claude Code in https://github.com/Crelora/onelence-ai-plugins
- [Claude for marketing, with your own data](https://onelence.com/integrations/claude): add the OneLence connector in Claude (Customize → Connectors → Add custom connector, then paste the server URL) and ask what to scale, hold or stop.
- [ChatGPT connector for marketing data](https://onelence.com/integrations/chatgpt): turn on developer mode (ChatGPT Pro with read-only apps, or Business, Enterprise and Edu), then create an app, formerly called a connector, with the server URL and OAuth.
- [Google Search Console in Claude and ChatGPT](https://onelence.com/integrations/google-search-console): connect Search Console to OneLence (read-only Google sign-in, no Google Cloud project), then the onelence_list_seo_opportunities tool returns ranked SEO opportunities with a next step and each page's visitors and conversions (Premium, beta).
- [Shopify attribution in Claude and ChatGPT](https://onelence.com/integrations/shopify): install the OneLence Connect app on the store, then ask Claude, ChatGPT or Cursor about visitors, paid orders, revenue, sources, affiliates and coupon codes, and what to scale, hold or stop.
- Command line: `npx onelence` (npm package `onelence`), including an MCP stdio bridge.
- REST API: https://api.onelence.com/v1 (OpenAPI at https://api.onelence.com/v1/openapi.json), personal access tokens from Settings → Developer.
- [Coding agents](https://onelence.com/integrations/coding-agents): Claude Code, Cursor and Codex can install OneLence tracking in an app and verify that events arrive.

## Data sources

- Ad platforms (beta): Google Ads, Meta Ads and TikTok Ads (daily spend, clicks, impressions and the platform's own conversions by campaign, ad set and ad).
- Search: [Google Search Console](https://onelence.com/integrations/google-search-console), Bing Webmaster Tools (cross-check of Google opportunities).
- Commerce and payments: [Shopify](https://onelence.com/integrations/shopify) (OneLence Connect app), Stripe (OneLence Connect on the Stripe Marketplace), WordPress and WooCommerce (OneLence Connect plugin).
- Affiliate networks: Awin, Impact, UpPromote.
- Website and server events: browser SDK and server-side tracking, consent-aware.

## Product

- [Product overview](https://onelence.com/product)
- [Pricing](https://onelence.com/pricing): Starter $49/mo, Pro $119/mo, Premium $169/mo, Scale $599/mo (everything in Premium with more capacity, plus the coming SEO Pro, AEO/GEO Pro and Affiliate Discovery Pro add-ons); 7-day free trial on all plans.
- [Use cases](https://onelence.com/use-cases): Shopify consumer goods, education and B2B SaaS, affiliate programs.
- [AI visibility tool](https://onelence.com/ai-visibility): whether ChatGPT, Gemini, Perplexity, Claude and Google's AI answers name and cite the brand, which pages AI crawlers read and assistants fetch for answers, which AI visitors convert, and what to fix first, with a site check and fix drafts.
- [Affiliate tracking](https://onelence.com/affiliate-tracking): tracks every affiliate partner on the brand's own site, from networks (the partner's publisher ID on Awin, Impact, CJ, Rakuten, Partnerize and other network links) and direct deals (OneLence links and exclusive coupon codes); each order goes to one partner by last click; checks Awin, UpPromote and Impact commission reports against Shopify orders and de-duplicates claims with the brand's rules; scale, hold or stop per partner; partner discovery (beta) finds sites, creators and Reddit communities that already promote similar brands, ranks them by fit and drafts a first message.
- [Integrations](https://onelence.com/integrations): Claude, ChatGPT, coding agents and the MCP server; Google Search Console, Shopify, Stripe and WordPress.

## AI crawler guides

- [AI crawlers](https://onelence.com/ai-crawlers): the crawlers OpenAI, Anthropic, Perplexity, Google, Amazon, Apple, Meta and others send to websites, what each one does, which follow robots.txt, their IP lists, and how to opt out of training without leaving AI answers.
- [ClaudeBot](https://onelence.com/ai-crawlers/claudebot): Anthropic's training crawler, how it differs from Claude-User and Claude-SearchBot, and the robots.txt rules that block or slow it.
- [ChatGPT-User vs GPTBot vs OAI-SearchBot](https://onelence.com/ai-crawlers/chatgpt-user): OpenAI's crawlers, their user agents and IP lists, and how to stay in ChatGPT search while opting out of training.
- [PerplexityBot and Perplexity-User](https://onelence.com/ai-crawlers/perplexitybot): Perplexity's search crawler and the agent that fetches pages for answers, which one follows robots.txt, and what blocking PerplexityBot changes.
- [Google-Extended](https://onelence.com/ai-crawlers/google-extended): what the token controls (Gemini training and grounding), why it doesn't affect AI Overviews or AI Mode, and Search Console's Search generative AI control, which does.
- [Amazonbot](https://onelence.com/ai-crawlers/amazonbot): Amazonbot, Amzn-SearchBot and Amzn-User, how robots.txt applies (no Crawl-delay), and how to opt out of training but stay in Alexa.
- [Applebot and Applebot-Extended](https://onelence.com/ai-crawlers/applebot): Apple's crawler for Siri, Spotlight and Safari, and the token that opts out of training Apple's models.
- [Meta-ExternalAgent](https://onelence.com/ai-crawlers/meta-externalagent): Meta's five crawlers, which follow robots.txt, and how to block AI training without breaking link previews.
- [Bytespider](https://onelence.com/ai-crawlers/bytespider): ByteDance's undocumented crawler, independent reports on robots.txt, and how to block it reliably.
- [CCBot](https://onelence.com/ai-crawlers/ccbot): Common Crawl's crawler, its role in AI training data, Crawl-delay, verification, and what blocking it changes.
- [llms.txt](https://onelence.com/ai-crawlers/llms-txt): the llms.txt format with an example, and what Google, OpenAI, Anthropic and Perplexity say about it.
- [Robots.txt checker for AI crawlers](https://onelence.com/ai-crawlers/robots-txt-checker): free tool that shows whether GPTBot, ClaudeBot, PerplexityBot, Googlebot and 9 other crawlers may read a page, the robots.txt line that decides it, whether llms.txt follows the format, and how much text the page has without JavaScript.
- [Robots.txt generator](https://onelence.com/ai-crawlers/robots-txt-generator): free tool that writes a robots.txt allowing or blocking 26 search engine and AI crawlers (training, AI search and answer agents) with private paths and sitemaps, shows what the file lets each crawler read, and has a Shopify robots.txt.liquid format and setup steps for WordPress, Shopify, Webflow and Wix.
- [llms.txt generator](https://onelence.com/ai-crawlers/llms-txt-generator): free tool that drafts an llms.txt in the llmstxt.org format from a site's home page, sitemaps and main pages, to edit, copy or download, with setup steps for WordPress, Shopify, Webflow and Wix.
- [How to track ChatGPT and AI traffic](https://onelence.com/ai-visibility/track-ai-traffic): where visits from ChatGPT, Perplexity, Claude, Gemini and other AI assistants show up in GA4's AI Assistant channel (since May 13, 2026), a custom channel group with a full-match regex for 14 assistants, utm_source=chatgpt.com, what GA4 can't separate (AI Overviews and AI Mode, clicks without a referrer, AI crawlers), and other tools with AI traffic reports (Search Console, Bing Webmaster Tools, Microsoft Clarity, Matomo, Plausible, Fathom, Adobe Analytics, Ahrefs Web Analytics, Cloudflare AI Crawl Control).

## Comparisons

- [Compare OneLence](https://onelence.com/compare)
- [AI visibility tools compared](https://onelence.com/ai-visibility/tools): 12 AEO and GEO tools (Semrush, Peec AI, Otterly.AI, Profound, Ahrefs Brand Radar, SE Visible, Scrunch, HubSpot AEO, Surfer, AirOps, AthenaHQ, Cloudflare AI Crawl Control) by what they measure (AI answers, AI crawlers, visitors and conversions from AI), with prices from vendor pages and free options; OneLence's own AI visibility is described in a separate section.
- [Marketing attribution software compared](https://onelence.com/marketing-attribution-software): 10 attribution tools by attribution method, the business each fits, published prices and what makes the price grow.
- [MCP servers for marketing](https://onelence.com/mcp-servers-for-marketing): the 15 MCP servers named most across 27 lists from 2026 (HubSpot, Google Analytics, Meta Ads, Ahrefs, Google Ads, Zapier, Semrush, Salesforce, Google Search Console, Klaviyo, Shopify, Figma, LinkedIn Ads, Mailchimp, Stripe) by what Claude or ChatGPT can do with each, what it can change, how it connects and what it costs, checked against the makers' docs; plus official servers fewer lists name (TikTok, Amazon Ads, Microsoft Advertising, Supermetrics and others), setup steps and checks before connecting. OneLence's own MCP server is described in a separate section.
- [OneLence vs Triple Whale](https://onelence.com/compare/onelence-vs-triple-whale)
- [OneLence vs Northbeam](https://onelence.com/compare/onelence-vs-northbeam)
- [OneLence vs Hyros](https://onelence.com/compare/onelence-vs-hyros)
- [OneLence vs Rockerbox](https://onelence.com/compare/onelence-vs-rockerbox)
- [OneLence vs Google Analytics 4](https://onelence.com/compare/onelence-vs-google-analytics-ga4)
- [OneLence vs Littledata](https://onelence.com/compare/onelence-vs-littledata)
- [OneLence vs Dreamdata](https://onelence.com/compare/onelence-vs-dreamdata)
- [Triple Whale alternative](https://onelence.com/compare/triple-whale-alternative)
- [Northbeam alternative](https://onelence.com/compare/northbeam-alternative)
- [Hyros alternative](https://onelence.com/compare/hyros-alternative)

## Documentation

- [Docs home](https://onelence.com/docs)
- [What is OneLence?](https://onelence.com/docs/guides/what-is-onelence)
- [Start an integration](https://onelence.com/docs/integrations/start-integration)
- [Tracking architecture](https://onelence.com/docs/integrations/tracking-architecture)

## Optional

- [FAQ](https://onelence.com/resources/faq)
- [Blog](https://onelence.com/blog)
- [Free tools](https://onelence.com/tools): ROAS calculator, MER calculator, break-even ROAS, UTM link builder.
- [Free cookie consent plugin for WordPress](https://onelence.com/consent)
- [About](https://onelence.com/company/about)
- [Legal disclosure](https://onelence.com/legal-disclosure)