Threshold utility
Scale Threshold Checker
Estimate the ROAS floor, then check whether ROAS should lead the campaign decision yet.
Break-even ROAS is useful, but only when the campaign is mature enough to be judged by revenue. This tool keeps the economics visible without letting the wrong metric take over too early.
Economics rule
ROAS is a scale threshold, not always the first success metric. Education, curiosity, and trust campaigns may need signal maturity before revenue efficiency can fairly decide the next move.
Campaign inputs
Use rough numbers. The goal is not accounting precision; it is knowing when economics should or should not dominate the review.
Contribution after product/service costs, before marketing.
Optional buffer above break-even before calling something scalable.
Optional. Used to estimate required revenue.
OneLence bridge
Want scale thresholds connected to real campaign behavior?
OneLence connects campaign context, source performance, and post-click behavior so economics become part of the decision, not the only lens.