Planning utility
Breakeven ROAS helper
From gross margin %, estimate the ROAS where revenue covers variable costs—before profit. Uses a simple model; your real break-even depends on fees, shipping, and mix.
Free to use in your browser—no signup or payment required.
← All toolsEnter margin as a percentage of revenue (for example 40 for 40%). Breakeven ROAS is approximately 1 ÷ (margin ÷ 100). At breakeven, each dollar of ad spend returns enough gross profit to cover that dollar.
Use margin after COGS, before fixed costs and marketing—whatever matches how you think about contribution.
What this helper does not do
It does not pull orders from your store, allocate spend across creators, or include LTV, refunds, or contribution after marketing. It is one margin in, one number out.