Free decision tools
Find the weak point before another campaign review turns into a debate.
A curated set of tools for the moments before a campaign decision gets messy: diagnose the leak, set the campaign up clearly, then sanity-check the economics.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
8
questions
5
decision leaks
1
Decision Map
Decision lens
Diagnose what the campaign should be judged by
Use these when the team needs to understand the decision leak, market context, or review rule before looking at another metric.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
Start assessment →Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
Map campaign zone →Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
Build starter rule →Campaign evidence
Set up cleaner signals before launch
Use these before launch or review so the campaign has a clear role, source trail, threshold, and next-decision context.
Campaign Role Brief Builder
Create a copyable campaign brief with role, audience state, success signal, and review guardrail.
Open tool →UTM & Campaign Signal Builder
Generate campaign URLs with clean UTMs and OneLence-ready decision context.
Open tool →Scale Threshold Checker
Estimate the ROAS floor, then check whether ROAS should lead the campaign decision yet.
Open tool →All free tools
Every calculator and builder in one list, including the basic ones not featured above.
- Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
- Campaign Role Brief Builder
Create a copyable campaign brief with role, audience state, success signal, and review guardrail.
- Creator budget split
Split a creator budget across a headcount and optional test-and-learn reserve—simple allocation math, not performance-based pacing.
- Creator ROI calculator
Paste spend and attributed revenue for one creator or campaign—see ROI %, net vs spend, and ROAS for the same snapshot.
- llms.txt Generator
Draft an llms.txt from your sitemap and pages in the llmstxt.org format, edit it, then copy or download the file.
- Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
- Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
- MER calculator
Total revenue ÷ total marketing spend—quick blended efficiency for DTC, before you split by creator or channel.
- ROAS calculator
Attributed revenue ÷ ad spend for the same window—plain performance ROAS from the figures you paste in.
- Robots.txt Checker for AI Crawlers
See whether GPTBot, ClaudeBot, PerplexityBot and Googlebot may read a page, which robots.txt line decides it, and whether llms.txt follows the format.
- Robots.txt Generator
Allow or block GPTBot, ClaudeBot, PerplexityBot, Googlebot and 22 more crawlers, keep private paths out, add sitemaps, then copy the file.
- Scale / Hold / Stop quiz
A short, rule-based check on one creator or campaign—hints at reinvestment posture from your answers, not from live performance data.
- Scale Threshold Checker
Estimate the ROAS floor, then check whether ROAS should lead the campaign decision yet.
- UTM & Campaign Signal Builder
Generate campaign URLs with clean UTMs and OneLence-ready decision context.
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Ready for connected decisions?
Turn one-off tools into a decision system.
Use the free tools to clarify the question. Use OneLence when you need source-level evidence, decision memory, and repeatable scale / hold / stop calls.