Planning utility
UTM link builder
Add standard UTM parameters to any base URL. Copy the result into briefs or spreadsheets—this page does not track clicks or attribute revenue.
Free to use in your browser—no signup or payment required.
← All toolsUse clear utm_source, utm_medium, and utm_campaign values so reporting stays comparable across creators and channels. Optional utm_content and utm_term help when you split assets or keywords.
Include https:// — we will append or merge query parameters.
What this tool does not do
It does not store links, assign them to creators in OneLence, deduplicate clicks, or show post-click behavior. It only formats a URL you can paste elsewhere.