Planning utility
Creator ROI calculator
ROI here is (revenue − spend) ÷ spend for numbers you paste in—one creator or campaign slice, not your whole program.
Free to use in your browser—no signup or payment required.
← All toolsUse the same definitions you would in a spreadsheet export: total spend (fees, product, boosts—whatever you include) and attributed revenue for the identical period and attribution rules.
Same window as revenue. Digits or commas; currency symbol optional.
From the same slice as spend—do not mix platforms or windows.
What this calculator does not do
It does not pull from Shopify, creator platforms, or ads. It does not allocate credit across touchpoints or compare creators. Two numbers in, three lines out.