Planning utility
ROAS calculator
ROAS here means attributed revenue divided by ad spend for the same campaign or account window you are analyzing. If revenue and spend use different definitions, the ratio will mislead you.
Free to use in your browser—no signup or payment required.
← All toolsUse the revenue (or conversion value) and spend figures from the same platform export or dashboard slice. This is performance ROAS from inputs you provide—not breakeven ROAS from margin (see the breakeven helper for that).
From the same report and window as spend below.
Same scope as revenue—same campaigns, dates, and attribution model.
What this calculator does not do
It does not sync to Meta, Google, or TikTok. It does not apply margin, MER, or LTV. It does not attribute mixed creator + paid journeys. Two numbers in, one ROAS out.