PAID MARKETING · REAL CUSTOMER STORY
5,600+ “conversions.” Only 1 in 7 visitors stayed.
TikTok counted visits to the landing page as conversions. OneLence saw zero purchases and recommended stopping before the retailer spent more.
01 · THE BUSINESS IMPACT
85%+showed no meaningful interest.
What TikTok reported
5,600+ conversionsPeople reaching the retailer's landing page.
Without OneLence
Give the campaign another week?
Thousands of reported conversions made it tempting to keep spending, even though the campaign had generated zero purchases.
With OneLence
Stop early and protect the budget.
OneLence spotted weak visitor interest during the free trial. The retailer followed its Stop recommendation and avoided further ad spend on the source.
02 · THE STORY
The numbers looked promising. The visitors didn't.
TikTok counted thousands of people reaching the landing page as conversions. OneLence looked at what happened after they arrived.
What TikTok reported
5,600+ conversions
What OneLence discovered
14.6% stayed longer than 10 seconds.
1.2% explored further down the page.
0 purchases.
The insight: Traffic was arriving, but genuine customer interest was almost absent.
What TikTok reported
5,600+ conversionsPeople reaching the retailer's landing page.
- Stayed longer than 10 seconds
- 14.6%
- Explored further down the page
- 1.2%
- Purchases
- 0
OneLence DecisionSTOP
03 · HOW ONELENCE HELPED
Stop early. Before another week of wasted spending.
01
Look beyond platform numbers
See what people actually do after clicking an ad, rather than relying on reported conversions alone.
02
Recognize the warning signs
Identify when thousands of visits are producing almost no interest and no customers.
03
Recommend the right action
Give the retailer the confidence to stop spending instead of waiting for an unlikely improvement.
The outcome
The retailer followed OneLence's Stop recommendation and avoided continued spending on traffic that wasn't generating customers.
04 · COULD THIS HAPPEN TO YOU?
Are you paying for customers or just clicks?
Every extra week spent waiting for a poor campaign to improve is another week of advertising budget at risk.
Know when to improve. Know when to stop.
OneLence helps you make that decision with evidence, before more budget is spent.