Free decision tools
Find the weak point before another campaign review turns into a debate.
A curated set of tools for the moments before a campaign decision gets messy: diagnose the leak, set the campaign up clearly, then sanity-check the economics.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
8
questions
5
decision leaks
1
Decision Map
Decision lens
Diagnose what the campaign should be judged by
Use these when the team needs to understand the decision leak, market context, or review rule before looking at another metric.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
Start assessment →Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
Map campaign zone →Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
Build starter rule →Campaign evidence
Set up cleaner signals before launch
Use these before launch or review so the campaign has a clear role, source trail, threshold, and next-decision context.
Generador de brief de campaña
Rellena un formulario breve y copia un borrador en texto plano para creadores o agencias—nada se guarda.
Abrir herramienta →Generador de enlaces UTM
URLs etiquetadas para publicaciones de creadores, afiliados y campañas multicanal—listas para copiar en briefs.
Abrir herramienta →Ayuda ROAS de equilibrio
Introduce el margen bruto % y ve el ROAS que necesitas para el punto muerto—luego valida qué creadores lo superan en OneLence.
Abrir herramienta →All free tools
Every calculator and builder in one list, including the basic ones not featured above.
- Ayuda ROAS de equilibrio
Introduce el margen bruto % y ve el ROAS que necesitas para el punto muerto—luego valida qué creadores lo superan en OneLence.
- Calculadora MER
Ingresos totales ÷ gasto total de marketing—eficiencia combinada rápida para DTC antes de dividir por creador o canal.
- Calculadora ROAS
Ingresos atribuidos ÷ gasto publicitario en la misma ventana—ROAS de rendimiento con tus cifras.
- Calculadora ROI para creadores
Pega gasto e ingresos atribuidos de un creador o campaña—ROI %, neto vs. gasto y ROAS en el mismo instantáneo.
- Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
- Generador de brief de campaña
Rellena un formulario breve y copia un borrador en texto plano para creadores o agencias—nada se guarda.
- Generador de enlaces UTM
URLs etiquetadas para publicaciones de creadores, afiliados y campañas multicanal—listas para copiar en briefs.
- llms.txt Generator
Draft an llms.txt from your sitemap and pages in the llmstxt.org format, edit it, then copy or download the file.
- Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
- Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
- Quiz Escalar / Mantener / Parar
Pocas preguntas normativas sobre un creador o campaña—pista de reinversión según respuestas, no según datos en vivo.
- Reparto de presupuesto creator
Divide el presupuesto entre número de creadores y reserva opcional para pruebas—matemática de planificación, no pacing en vivo por ROAS.
- Robots.txt Checker for AI Crawlers
See whether GPTBot, ClaudeBot, PerplexityBot and Googlebot may read a page, which robots.txt line decides it, and whether llms.txt follows the format.
- Robots.txt Generator
Allow or block GPTBot, ClaudeBot, PerplexityBot, Googlebot and 22 more crawlers, keep private paths out, add sitemaps, then copy the file.
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Ready for connected decisions?
Turn one-off tools into a decision system.
Use the free tools to clarify the question. Use OneLence when you need source-level evidence, decision memory, and repeatable scale / hold / stop calls.