See how ChatGPT, Claude and Perplexity see your brand and your site.

What AI answers say about you

Add up to 25 questions your customers ask, each with the page that should be cited, and up to 5 competitors. Every week OneLence asks six engines: ChatGPT and Gemini as people see them in the apps, Perplexity and Claude with web search, and Google AI Overviews and AI Mode. You can also ask again once a day. Question ideas come from your Search Console queries and from AI answers that already name your competitors, with how often people ask them.

• Named and linked. How often each engine names your brand and links to your site, with the trend, and questions that include your brand counted apart.
• Share of voice. How often you are named next to your competitors, with one click to add a brand AI names more often than you.
• Who AI cites. The domains and pages behind the answers, marked as yours, a competitor's or a third party's.
• Every question on every engine. Whether you were named, in what position, whether you were linked and who was named ahead of you, with the full answers.

From AI crawler to customer

A page earns customers from AI in four steps. OneLence measures each step for every page and every assistant:

1. Crawled by AI. Crawlers from OpenAI, Anthropic, Perplexity, Google and others read the page for AI search or for model training.
2. Fetched for answers. An assistant fetches the page while it is answering someone, as ChatGPT-User or Perplexity-User do.
3. Visited from AI. Someone clicks a link in the answer and lands on your site.
4. Converted after an AI visit. That visitor signs up or buys on the same site within 28 days.

Every number comes with the previous period for comparison and a daily timeline, so a drop shows up while you can still act on it.

The AI visibility score

The score sums up AI visibility from 0 to 100 in four parts of 25 points each:

The grade runs from barely visible through weak, emerging and strong to leading. There is no grade while the data is thin, below 50 visitors from AI or 20 landing pages, because a grade from little data overstates what is known.

Every page and every assistant

Up to 500 pages get a status, so you can see at a glance where each page stands:

Each assistant also gets its own row with its visitors, conversions, answer fetches and crawls. ChatGPT, Perplexity, Claude, Gemini and Copilot are always listed, even before they show any activity, so an assistant that ignores your site is as visible as one that sends you customers.

What to fix, in order

OneLence turns the report into a short list of actions, with the most urgent first:

• Find out why visits fell when an assistant or a page loses at least half of its visits from AI.
• Get your top pages read by AI crawlers when well-visited pages are missing from AI search.
• Turn answer fetches into visits when assistants use a page to answer people who then don't click through.
• Build on your best converting page from AI with more pages on the same topics.
• Get visitors from a missing assistant when one of the major assistants sends you nobody while others do.
• Point crawlers at the pages people visit when most crawling goes to pages nobody lands on.
• Choose whether AI training crawlers may read your site, with robots.txt rules you can copy.
• Get named for a question when answers to one of your questions rarely name you.
• Win back a question when answers used to name you and stopped.
• Get onto a cited source when AI keeps citing a page on another site that names your competitors and not you.
• Turn answer links into visits when answers link to your page but few people click through.

Each action shows what was observed, how confident OneLence is, how much work it takes and the steps. When you mark one done, you note the kind of change, such as page content, a technical fix or a page on another site, and OneLence compares the 28 days before and after: visitors from AI, their conversions and revenue, the answers that name or link you, and which AI crawlers read the page again. It labels the result as improved, no clear change, declined or not enough data, and reports what changed after the work rather than claiming the work caused it. Over time, actions like the ones that worked on your own site rank higher.

Site check and fix drafts

Every week, or whenever you click Check now, the site check looks at your site the way AI crawlers do: whether your robots.txt lets each AI crawler in, with the line that decides it, how up to 20 of your pages read without JavaScript, your sitemaps, and your llms.txt, with a draft when you have none. When a crawler is blocked, you get a robots.txt fix to copy, and a note when your Cloudflare settings may be the cause.

For eight kinds of action, Draft the fix writes the change for you. The exact parts, such as sitemap entries, robots.txt lines, page settings and FAQPage structured data, are generated exactly, and the wording is written by AI and marked as such. You review the draft and publish it on your site yourself.

Which crawlers count as AI

OneLence identifies crawlers by user agent and, where companies publish them, by their IP ranges. Matches confirmed by IP range are marked as verified.

What each crawler does, which ones follow robots.txt and how to verify them is in the AI crawler guides, with pages on ClaudeBot, ChatGPT-User, GPTBot and OAI-SearchBot and llms.txt.

What you need

• The Premium or Scale plan. AI visibility is in beta on Premium ($169 a month) and Scale, at no extra charge during the beta, and you can try it in the 7-day free trial. AI answers, the site check and fix drafts are rolling out to Premium and Scale workspaces.
• Standard tracking for visitors from AI. The OneLence tracking you already use records visitors from AI and their conversions.
• Server-side page tracking for AI crawler visits. The tracking tag sees crawlers that run JavaScript, such as Googlebot and Applebot. GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot and most other AI crawlers only download the HTML and never run the tag, so OneLence counts them when your server reports page requests. Until then the score covers clicks and breadth, out of 50, and a page without crawls counts as unknown rather than unseen. Contact us to set it up for your stack.

The same report is available in Claude, ChatGPT and any other MCP client through the OneLence MCP server, AI answers included. Ask "How do AI search engines see our site?" or "Which brands does ChatGPT name instead of us?" and the answer comes from your own data.

How OneLence counts

• Visitors from AI are recognized by referrer or utm_source from 14 assistants. Clicks from Google's AI Overviews and AI Mode arrive as google.com, so those two engines are followed through AI answers, which show whether they name and link you.
• AI answers are a weekly sample of the questions you track. Answers vary between runs and people, so the trend across runs says more than a single answer.
• Crawler visits come from the page requests your server reports. A page without reports counts as unknown rather than zero.
• Verified crawlers are the ones confirmed against the company's published IP list. The rest are marked as matched by user agent.

To compare OneLence with other AI visibility tools, see the AI visibility tools comparison. To find visitors from AI in Google Analytics too, see how to track ChatGPT and AI traffic in GA4.

Frequently asked questions

Ready to see it on your own site? Start the free trial or compare plans.