Free decision tools
Find the weak point before another campaign review turns into a debate.
A curated set of tools for the moments before a campaign decision gets messy: diagnose the leak, set the campaign up clearly, then sanity-check the economics.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
8
questions
5
decision leaks
1
Decision Map
Decision lens
Diagnose what the campaign should be judged by
Use these when the team needs to understand the decision leak, market context, or review rule before looking at another metric.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
Start assessment →Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
Map campaign zone →Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
Build starter rule →Campaign evidence
Set up cleaner signals before launch
Use these before launch or review so the campaign has a clear role, source trail, threshold, and next-decision context.
Generatore brief campagna
Compila un modulo breve e copia una bozza in testo semplice per creator o agenzie—nulla viene salvato.
Apri strumento →Generatore link UTM
URL taggati per post creator, affiliate e campagne multicanale—pronti da copiare nei brief.
Apri strumento →Aiuto ROAS di pareggio
Inserisci il margine lordo % e vedi il ROAS necessario al pareggio—poi verifica quali creator lo superano in OneLence.
Apri strumento →All free tools
Every calculator and builder in one list, including the basic ones not featured above.
- Aiuto ROAS di pareggio
Inserisci il margine lordo % e vedi il ROAS necessario al pareggio—poi verifica quali creator lo superano in OneLence.
- Calcolatore MER
Ricavi totali ÷ spesa marketing totale—efficienza aggregata veloce per DTC prima di splittare per creator o canale.
- Calcolatore ROAS
Ricavi attribuiti ÷ spesa ads nella stessa finestra—ROAS di performance dai numeri che incolli.
- Calcolatore ROI creator
Incolla spend e ricavi attribuiti per un creator o una campagna—ROI %, netto vs spend e ROAS nello stesso snapshot.
- Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
- Generatore brief campagna
Compila un modulo breve e copia una bozza in testo semplice per creator o agenzie—nulla viene salvato.
- Generatore link UTM
URL taggati per post creator, affiliate e campagne multicanale—pronti da copiare nei brief.
- llms.txt Generator
Draft an llms.txt from your sitemap and pages in the llmstxt.org format, edit it, then copy or download the file.
- Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
- Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
- Quiz Scala / Mantieni / Ferma
Poche domande su un creator o una campagna—indicazione di reinvestimento dalle risposte, non dai dati live.
- Robots.txt Checker for AI Crawlers
See whether GPTBot, ClaudeBot, PerplexityBot and Googlebot may read a page, which robots.txt line decides it, and whether llms.txt follows the format.
- Robots.txt Generator
Allow or block GPTBot, ClaudeBot, PerplexityBot, Googlebot and 22 more crawlers, keep private paths out, add sitemaps, then copy the file.
- Split budget creator
Dividi il budget per numero di creator e riserva opzionale per test—matematica di piano, non pacing live sul ROAS.
Website setup
Need a cleaner consent layer too?
OneLence Consent is useful, but it belongs to a different job: making WordPress cookie consent cleaner and easier to manage.
Open Consent hub
Ready for connected decisions?
Turn one-off tools into a decision system.
Use the free tools to clarify the question. Use OneLence when you need source-level evidence, decision memory, and repeatable scale / hold / stop calls.