Free decision tools
Find the weak point before another campaign review turns into a debate.
A curated set of tools for the moments before a campaign decision gets messy: diagnose the leak, set the campaign up clearly, then sanity-check the economics.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
8
questions
5
decision leaks
1
Decision Map
Decision lens
Diagnose what the campaign should be judged by
Use these when the team needs to understand the decision leak, market context, or review rule before looking at another metric.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
Start assessment →Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
Map campaign zone →Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
Build starter rule →Campaign evidence
Set up cleaner signals before launch
Use these before launch or review so the campaign has a clear role, source trail, threshold, and next-decision context.
All free tools
Every calculator and builder in one list, including the basic ones not featured above.
- Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
- llms.txt Generator
Draft an llms.txt from your sitemap and pages in the llmstxt.org format, edit it, then copy or download the file.
- Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
- Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
- MER計算
総売上 ÷ 総マーケ支出—クリエイターやチャネルに分ける前のブレンド効率をDTC向けに素早く。
- ROAS計算
帰属売上 ÷ 広告費(同じ期間)—貼り付けた数字から実績ROASを算出。
- Robots.txt Checker for AI Crawlers
See whether GPTBot, ClaudeBot, PerplexityBot and Googlebot may read a page, which robots.txt line decides it, and whether llms.txt follows the format.
- Robots.txt Generator
Allow or block GPTBot, ClaudeBot, PerplexityBot, Googlebot and 22 more crawlers, keep private paths out, add sitemaps, then copy the file.
- UTMリンクビルダー
クリエイターの投稿、アフィリエイト、マルチチャネル向けのタグ付きURL—ブリーフにそのままコピー。
- キャンペーン概要ジェネレーター
短いフォームからプレーンテキストのドラフトをコピー—保存や連携はありません。
- クリエイターROI計算
1クリエイターまたはキャンペーンの費用と帰属売上を入力—ROI%、純増、同じスナップショットでのROAS。
- クリエイター予算配分
予算を提携数と任意のテスト枠に分割—計画用の単純配分。ライブのROASペーシングではありません。
- 拡大・維持・停止クイズ
1クリエイターまたはキャンペーンについての短いルールベースの確認—回答からの再投資の示唆(ライブデータではありません)。
- 損益分岐ROASヘルパー
粗利率%を入力し、損益分岐に必要なROASを確認—その後、OneLenceでどのクリエイターが超えるかを検証。
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