Free decision tools
Find the weak point before another campaign review turns into a debate.
A curated set of tools for the moments before a campaign decision gets messy: diagnose the leak, set the campaign up clearly, then sanity-check the economics.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
8
questions
5
decision leaks
1
Decision Map
Decision lens
Diagnose what the campaign should be judged by
Use these when the team needs to understand the decision leak, market context, or review rule before looking at another metric.
Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
Start assessment →Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
Map campaign zone →Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
Build starter rule →Campaign evidence
Set up cleaner signals before launch
Use these before launch or review so the campaign has a clear role, source trail, threshold, and next-decision context.
Gerador de brief de campanha
Preencha um formulário curto e copie um rascunho em texto para criadores ou agências—nada é armazenado.
Abrir ferramenta →Gerador de links UTM
URLs marcadas para posts de criadores, afiliados e campanhas multicanal—prontas para copiar em briefs.
Abrir ferramenta →Ajuda ROAS de equilíbrio
Informe a margem bruta % e veja o ROAS necessário para o ponto de equilíbrio—depois valide quais criadores superam isso no OneLence.
Abrir ferramenta →All free tools
Every calculator and builder in one list, including the basic ones not featured above.
- Ajuda ROAS de equilíbrio
Informe a margem bruta % e veja o ROAS necessário para o ponto de equilíbrio—depois valide quais criadores superam isso no OneLence.
- Calculadora de ROI para criadores
Cole gasto e receita atribuída de um criador ou campanha—ROI %, líquido vs. gasto e ROAS no mesmo instantâneo.
- Calculadora MER
Receita total ÷ gasto total de marketing—eficiência agregada rápida para DTC antes de dividir por criador ou canal.
- Calculadora ROAS
Receita atribuída ÷ gasto com anúncios na mesma janela—ROAS de desempenho com os números que você cola.
- Campaign Decision Rule Builder
Create a lightweight pre-launch review rule before the wrong metric takes over the campaign decision.
- Divisão de orçamento creator
Divida o orçamento pelo número de parcerias e reserva opcional para testes—planejamento simples, sem pacing ao vivo por ROAS.
- Gerador de brief de campanha
Preencha um formulário curto e copie um rascunho em texto para criadores ou agências—nada é armazenado.
- Gerador de links UTM
URLs marcadas para posts de criadores, afiliados e campanhas multicanal—prontas para copiar em briefs.
- llms.txt Generator
Draft an llms.txt from your sitemap and pages in the llmstxt.org format, edit it, then copy or download the file.
- Marketing Decision Control Assessment
Diagnose whether your campaign reviews suffer from metric mismatch, signal ambiguity, decision delay, zombie campaigns, or trust gaps.
- Marketing Positioning Matrix
Find whether a campaign should educate, spark curiosity, build trust, or drive performance before choosing success metrics.
- Quiz Escalar / Manter / Parar
Perguntas curtas sobre um criador ou campanha—dica de reinvestimento pelas respostas, não por dados ao vivo.
- Robots.txt Checker for AI Crawlers
See whether GPTBot, ClaudeBot, PerplexityBot and Googlebot may read a page, which robots.txt line decides it, and whether llms.txt follows the format.
- Robots.txt Generator
Allow or block GPTBot, ClaudeBot, PerplexityBot, Googlebot and 22 more crawlers, keep private paths out, add sitemaps, then copy the file.
Website setup
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Ready for connected decisions?
Turn one-off tools into a decision system.
Use the free tools to clarify the question. Use OneLence when you need source-level evidence, decision memory, and repeatable scale / hold / stop calls.