Link preview bot

Embedly: what it is and how to block or allow it

Embedly fetches the links that apps send to its API, to build previews and embeds. Its documentation doesn't mention robots.txt.

Last checked against Embedly's documentation on October 21, 2026.

Run by
Embedly
Type
Link preview bot
Visits
When a person does something that needs your page
robots.txt
Not documented
Documentation
Embedly's page

What Embedly does

Embedly fetches URLs that customer apps pass to its API, extracts their metadata and builds link previews and embeds. Medium bought Embedly in 2016.

  • Embedly caches a URL the first time it sees it and refreshes it at least every 12 to 24 hours. Source

Does Embedly follow robots.txt?

Embedly doesn't say whether Embedly follows robots.txt.

How to stop Embedly

Embedly documents no robots.txt name. Embedly staff have said that blocking its user agent stops embeds of your pages.

What blocking Embedly changes

Apps built on Embedly can't show previews or embeds of your pages.

Where to see Embedly visits

Most bots never appear in Google Analytics. Many don't run JavaScript, so the analytics tag never loads, and Google Analytics 4 automatically excludes traffic from known bots and spiders. Your server or CDN logs record every request with its user agent, so search them for the bot's name.

OneLence recognizes Embedly and keeps it out of your visitor counts. With Premium, bot traffic shows which bots visit your site, how often and what kind they are.

Frequently asked questions

What is Embedly?

Embedly fetches URLs that customer apps pass to its API, extracts their metadata and builds link previews and embeds. Medium bought Embedly in 2016.

How do I block Embedly?

Embedly documents no robots.txt name. Embedly staff have said that blocking its user agent stops embeds of your pages.

What happens if I block Embedly?

Apps built on Embedly can't show previews or embeds of your pages.

Why doesn't Embedly show up in Google Analytics?

Most bots never appear in Google Analytics. Many don't run JavaScript, so the analytics tag never loads, and Google Analytics 4 automatically excludes traffic from known bots and spiders. Your server or CDN logs record every request with its user agent, so search them for the bot's name.