Author
Yichen Chen
Co-founder and Chief of Strategy at OneLence
Focused on strategy, positioning, and helping teams make sense of complex marketing decisions.
Articles by Yichen Chen
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What If Your Customers Aren't Buying What You Think You're Selling?
Your first customers won't buy your product. They'll buy the outcome you've learned to communicate through real conversations.
Why A Beautiful Website Could Still Kill Trust?
Most websites try to explain the business. Great websites help visitors make the next decision.
Why Trusting Your Gut In Marketing Is Riskier Than You Think, Until You Train It
A trained gut is not blind intuition. It is the ability to read consistency, check alignment, and choose the right priority before making the next move.
Why Offering Something For Free Is Not Always Enough To Build Trust
In the Trust Zone, people don't need more reasons to be interested. They need fewer reasons to feel at risk.
Why Curiosity Alone Could Also Become a Dangerous Signal in Your Marketing Funnel
Intriguing curiosity is an achievement. But don't celebrate it too early before understanding how deeply attached your audience actually is.
Why do some startups survive the Education Zone while others quietly die there?
Sometimes the problem is not your product. It's that the market still doesn't understand why it should care.
It’s Not Budget. It’s Lack of Structure in What to Move First.
Before optimizing campaigns, understand the friction slowing your market first.
Marketing Is Not Expensive. Unclear Decisions Are.
7 questions I wish I had asked before wasting money on campaigns