Overview
Attribution tracking determines where visitors come from and which marketing activities influence conversions.
When the OneLence SDK is installed, key attribution parameters are automatically detected, stored, and attached to subsequent events.
This chapter helps you:
- understand how attribution signals are captured at the technical level
- learn which URL parameters are recognised by default
- see how attribution persists across sessions and devices
- understand how visitor identity supports cross-channel attribution
- prepare for advanced tracking configuration in the next chapter
A clear attribution setup ensures that conversion insights remain reliable as tracking complexity increases.