After base tracking is active, the next step is to decide what actions should be measured.
OneLence records user behaviour as events. Some of these events can be defined as conversions.
This chapter helps you:
- understand what an event represents
- distinguish activity signals from business outcome signals
- design tracking logic that supports attribution accuracy
- prepare for browser and server tracking scenarios
These concepts are independent of dashboard usage.
They focus on how tracking data should be structured at implementation level.