What are Events
In OneLence, an event represents a measurable interaction or system action.
Events are the basic unit used for analysing behaviour and attribution paths.
Typical event examples include:
- page views
- navigation actions
- button clicks
- form submissions
- checkout steps
- subscription activations
- feature usage inside an application
How Events are Triggered
Events can be:
- captured automatically, such as page views
- triggered manually, such as signup completion or purchase confirmation
What Can Events Do
Each event can include contextual information such as:
- timestamp
- page environment
- referral or campaign parameters
- optional custom properties
Not every event represents business progress.
Some events indicate passive activity, while others signal intent or commitment.
Understanding this distinction is important before defining conversion signals in the next section.