Overview
While OneLence continuously interprets growth signals and prioritises operational actions automatically, there are moments when you may want to actively explore new strategic directions.
📌 The Strategic Plays feature enables you to generate forward-looking growth hypotheses grounded in your current performance conditions.
This function is designed for intentional use when you want to test new possibilities, validate expansion ideas, or understand where the next meaningful growth leverage may exist.
Generating Strategic Plays
To explore new strategic opportunities:
- Navigate to the Decisions page.
- Locate the Strategic Plays section.
- Click Refresh strategic plays.
Once triggered, OneLence analyses:
- recent signal momentum
- acquisition efficiency patterns
- funnel development conditions
- source reliability and attribution clarity
Based on this evaluation, the system proposes higher-conviction strategic bets that may help you unlock additional growth potential.
Strategic Plays are not operational instructions.
📌 They are structured exploration scenarios intended to support informed experimentation.
Understanding Strategy Credit Usage
Generating Strategic Plays consumes strategy credits, which are allocated based on your subscription plan.
Credits function as an exploration resource, allowing you to intentionally activate deeper strategic intelligence when needed.
This mechanism ensures that forward-looking recommendations remain focused, meaningful, and aligned with real signal maturity.
📌 You can monitor overall credit consumption progress from the Billing section in Settings.
Note: Strategic Plays can be generated at any time, but they are typically most valuable when sufficient signal activity has accumulated.
When To Explore And When To Observe
Effective use of Strategic Plays depends on recognising the difference between signal observation phases and exploration phases.
Consider generating new plays when:
- signal patterns have stabilised and you seek new growth acceleration paths
- existing campaigns show plateauing performance
- portfolio expansion or channel diversification is under consideration
- decision layers indicate readiness for forward testing
In earlier signal environments, it may be more effective to continue observing and allowing data density to build before initiating new strategic exploration.
Strategic Role Within Your Growth Workflow
Strategic Plays represent the intentional innovation layer of the OneLence framework.
They complement automated decision prioritisation by allowing you to proactively test ideas that extend beyond current optimisation cycles.
Used thoughtfully, they help you:
- identify new growth surfaces
- validate scaling directions earlier
- maintain strategic momentum across different growth stages